Making your website “mobile responsive”

A rising trend in web design recently is building sites that are “responsive”.  This is a way of creating your site so that it looks good on any kind of screen, from a full desktop down to a smartphone.  The alternative, which thousands of sites use, is to create a separate “mobile version” for those visitors.  There can be some advantages to building a separate mobile version of your site, but a responsive design seems like it is a better solution in the majority of cases.

The biggest problem with special mobile versions of sites is determining when it should be used.  On a 3.7″ iPhone?  Sure.  How about a 4.6″ phone?  How about a 7″ tablet?  10″ tablet?  It gets quite messy.  Responsive sites will show as much information as they can reasonably fit on the screen, no matter what kind of device you are using.

Here’s a quick look at how it works (via a brighter web):

While converting an existing site to become responsive can be a significant challenge, it’s remarkably easy to build a new site that is responsive from day one — especially if you use WordPress.  I use StudioPress for many of the sites I build, and they’re rolling out more and more responsive themes as time goes on.  They already have 11 different responsive themes, including the one that this blog is using (“Focus“).  Simply install the theme, add your content, and it’ll automatically take care of optimizing the display of the site for every visitor.

You might also find that it increases your traffic.  Rob Cubbon recently shared some stats from his blog after making the switch to a responsive theme, and the increase was quite impressive.  I just switched the theme on this blog here yesterday, so it’ll be a little while before I can measure any kind of difference.  I’ll be sure to post again if I see similar results to Rob.

Another good resource for learning about responsive design comes to use from ReadWriteWeb, which has a great article about the process that the Boston Globe went through to make their site responsive.

Is your site responsive yet?  Do you plan to convert it over in the near future? Or do you think reponsiveness is simply a fad that will go away in a few years?

Your competition isn’t (necessarily) the enemy

I enjoy attending local events and meetups, and lately I’ve been going to more of them.  It’s a great place to meet people, learn new ideas and I just like an excuse to get out of the house from time to time.

When I run into others that are in my field, it’s typically a great thing.  The entire crowd at any given WordPress Meetup could be considered “competition” to one another (we’re all web developers trying to make a living), but it doesn’t feel that way at all.  We share knowledge and ideas, and help people solve their problems.  It’s wonderful.

I’ve found the same to be true of other meetings; when I meet fellow web developers we typically exchange info and keep up with each other.  Building that kind of community around your business can be very helpful and rewarding.

Yesterday was weird, though.  I went to the Marietta Business Association for the first time, as I’ve heard it’s a good group (and it is).  Before lunch I was hanging out talking to folks and was chatting with a guy that works for an I.T./web company.  As soon as he found out what I did, he said “Oh, that’s pretty much what we do too” and was clearly done.  In other words “I can’t sell you my stuff, so I’m wasting my time“.  It was quite surprising, and more than a little bit rude.  We swapped business cards and he took off.

After the meeting, I went home and emailed the folks that I met to say thanks for their time.  For example, one woman owns a catering company and will be providing lunch at the meeting next month, so I simply said that it was nice to meet her and I was looking forward to a great lunch next month.  Since I typically email everyone I get cards from, I emailed the I.T./web guy as well — something like “nice to meet you, if I have a client with IT needs I’ll certainly keep you in mind”.

I guess that was enough to jumpstart him, so he sent back a lengthy response telling me exactly what kind of client he’s looking for, all of the things they can do, how great they are, etc.  He’s clearly a sales guy, and maybe that kind of technique works, but seemed awfully pushy to me.  I much prefer working with folks, learning from them, and knowing what their strengths and weaknesses are.  In the case of this guy, all I know is that he’s a rude, pushy salesman that does I.T.  I won’t be sending anyone his direction.

On the other hand, here are some great people in the Atlanta area that I’ve met over the past few months that might be valuable to some of you:

The list goes on and on.  While I’m sure it doesn’t work this way in every industry, I’ve found it invaluable to connect with these people and many others like them, and I’m looking forward to meeting plenty more in the near future.  If you’re in the Atlanta area and you’re into WordPress, come check out Kathy’s meetup, Marna’s meetup, or a new one that I’m starting in a few weeks.

If WordPress isn’t your thing (or you’re not in the area), look for a Meetup or other group near you and start connecting with like-minded folks today!

The ROI of social media is survival

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If you're a huge brand, there are tools out there to help you measure the ROI of your social media efforts.  For smaller businesses, though, it can be much more difficult.  Perhaps it's worth $700 per tweet, but it's rarely that consistent. … [Continue reading]

Working toward A Brighter Web

A Brighter Web

Over the years I've posted quite a few video tutorials on here and on other sites.  The problem is that they were scattered all over -- many on here, quite a few on Google Earth Blog, various ones on my Google+ account, etc.  Recently I set out to … [Continue reading]

It’s time to stop dabbling with social media

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Last week I had the opportunity to meet with a few groups of United Methodist Church leaders near Washington, DC to discuss how the church can best use their websites and social media tools to reach people more effectively. My social media … [Continue reading]

Your business isn’t perfect, but that’s ok

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A few days ago, I shared the story of a recent visit to Marlow's Tavern.  In that post, I referenced a post from Scott Stratten where a simple apology from a hotel made a big difference in how he felt about things.  It reminded me of a recent stay … [Continue reading]