Last month I posted some revenue stats about my sites, along with a few goals. I thought I’d try to re-visit that data at the beginning of each month.
My goals were to diversify better among my sites, diversify better in terms of revenue sources, and then to obviously generate more total revenue. I only managed to improve one out of three, but for good reason.
My largest site saw a significant boost in AdSense revenue, thanks to some changes that I made. As a result, that site now has even more of my total revenue, and AdSense still has about the same amount.
Generate more revenue
This is the biggest one, and it’s trending up. Total revenue across my sites was up by 10.1% from February to March. Woo-hoo!
Diversify among my sites
This month, my largest site accounted for 90.8% of my total revenue. Again, this is due to some AdSense changes that I made, which I’ll dig into in a later post.
Diversify away from AdSense
I have no problem with them, but I don’t like keeping all of my eggs in the same basket.
- In February, AdSense accounted for 89.7% of my total revenue. This month it creeped up to 89.8%.
- FastClick’s share increased from 7.3% to 8.4%, as I made a few small changes there.
- FeedBurner revenue fell from 1.6% to just 0.5%. I can’t explain that one, as the feed that I use for it is only getting larger.
- In an effort to diversify, I ran some ads from Kontera and Chitika. They were both pitiful, each earning less than 0.1% of my total revenue. Kontera is now gone from my sites, and Chitika is just about there.
I still would like to diversity a bit more, but it’s tough. AdSense is doing so well that I hate to turn away from it at all. The areas I really need to work on expanding are:
- Direct ad sales.
- Affiliate ads.
My overall goals remain the same — have my largest site generate less than 50% of my total revenue, and have AdSense account for less than 50% of my total revenue. As soon as some of my smaller sites start gaining momentum, I should see some progress toward those goals.