How to make it all come together

June 25, 2011

Over the years, I’ve discussed a lot of ideas to help your business flourish online and today I’m going to show you what it looks like when it all comes together. The East Cobber is a free local magazine in Marietta, GA that was created back in 1993, and they’ve had an online presence for [...]

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You can’t fake it on social media

June 21, 2011

While talking over a potential site redesign with a client, the subject turned to blogging.  We both agreed that they should have a blog for their site, as it would make perfect sense for their market and they have tons of great content to write about.  However, they are convinced they don’t have time for [...]

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Don’t run your fan club like Tim McGraw

June 13, 2011

My wife and I are fans of Tim McGraw; we’ve seen him in concert a few times, and we’ll likely see him again in the future.  However, his “fan club” is such a disaster that I had to share this here. We joined his fan club earlier this year because we knew he was coming [...]

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How to add a Google +1 (Plus One) button to your site

June 3, 2011

A few months ago, Google introduced the +1 button to the world.  It’s essentially a simple way for you to approve of a page, and your friends will see that you “+1′d” it in the search results, meaning it’s likely a good site for them to visit as well.  Here’s Google’s official video explaining it: [...]

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Car dealers don’t listen on Twitter either

May 9, 2011

Late last year I performed a few simply Twitter tests for churches.  I found 36 churches that had their Twitter account listed on their home page, and sent them a simple message to see how many would respond.  Out of the 36, only four of them replied — just 11%.  If you missed those posts, [...]

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My favorite WordPress plug-ins

May 1, 2011

Three years ago I wrote up a list of my favorite plug-ins, and decided that it was well past time to give the list a fresh look.  While many of them have stayed the same, I’ve got a few additions and a few deletions. The ones that stayed the same These plug-ins have certainly been [...]

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Your customer service starts with the person that answers the phone

April 29, 2011

While I’m certainly not a big fan of the phone, I still use it quite often.  As you’ve probably noticed, while businesses love their fancy programs and mission statements, their front line workers define who they are.  Here’s two quick examples: The unhelpful church A few months back, Ali and I were giving a social [...]

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I’ve installed WordPress — now what?

April 18, 2011

A lot of you have been watching my “How to install WordPress in less than 10 minutes” video, but I’ve been asked the same question a few times: “After I install it, then what?” This short video will show you some of the next steps I take after I’ve installed WordPress to help make the [...]

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Three videos that you must watch

April 15, 2011

Below are three of my favorite videos of all time.  They’re all quite long (averaging just under an hour each), but I re-watch all of them from time to time to stay fresh on the ideas presented in them. Scott Stratten: The Biz Media Sessions Scott (@unmarketing) puts out a bunch of great info on [...]

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Some simple WordPress tutorials

April 12, 2011

If you’re just getting started with WordPress and you’re stuck on how to use some of the features, I hope that the videos below will be helpful.  You’ll find four short videos in this post, to show you how to create links, add images, add PDFs and embed videos.  Enjoy! These videos have been moved [...]

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