Reading Time: 2 min As with most of you, I get hit with cold outreach all the time. Cold emails, phone calls, LinkedIn connections, people at our door, etc. While they may occasionally have decent offers, my rule on cold outreach has become very simple — no. Last week I had someone stop by our house to sell us […]
Business
Present or be present?
Reading Time: 2 min The title of this post may be a little confusing, but spelled out it’s: Present (“pre-sent”, like giving a presentation) or be present (“pres-ent”, like being active in the room). In many cases, those are two different things. If you have an important presentation to give, you may often distance yourself from those in the […]
Don’t ascribe attribution to Google when other investments drove the real value
Reading Time: 2 min When monitoring your website traffic, it’s easy to look at your sources and see that Google has sent you the most traffic, leading you to think you should double down on it. Maybe you should, but maybe not. There are certainly people that Google sends to your site that you should be thankful for. If […]
Does your sign really need a phone number on it?
Reading Time: 2 min Whenever you’re in the car, I’m sure you see many of the same things as you’re driving — signs on the side of the road (or up on billboards) promoting one business or another. Many of them are illegal “bandit signs”, but this isn’t about the legality of them (though I hate those), but more […]
The long climb of an obsession on quality
Reading Time: 2 min I’ve mentioned the excellent “Acquired” podcast on here a few times (including learning as leverage and average advice), as it’s a fantastic show. I’m relatively new to it, but over the last year or so there are a lot of people that are new to it. Case in point, here is their growth over the […]
9: What are bad recommendations you hear in your profession?
Reading Time: 2 min On to the 9th questions from “Tribe of Mentors” by Tim Ferriss (see all previous questions here). This one is: What are bad recommendations you hear in your profession or area of expertise? Steven Pressfield believes that going deep is not done often enough: Real work and real satisfaction come from the opposite of what […]
3: How has a failure set you up for later success?
Reading Time: < 1 min The third question to tackle from “Tribe of Mentors” by Tim Ferriss (you can see all of the questions here) is this one: How has a failure, or apparent failure, set you up for later success? Do you have a “favorite failure” of yours? There were two great answers that I highlighted from the book. […]
Interruptions with unbalanced scale
Reading Time: < 1 min When it comes to spam, unbalanced scale is a rapidly increasing problem. It’s bad enough when one person reaches out directly to you with an unsolicited offer, but when that one person can quickly send out hundreds or thousands of those offers, things fall apart quickly. It goes back to a post from nearly a […]
Social media isn’t free
Reading Time: < 1 min Social media can be a great tool to help your business, but only if you go at it the right way for your intended audience. A common mistake is to use social media simply because it’s “free”, but it’s really not. In his book, “The 1-Page Marketing Plan“, author Allan Dib explains it very simply: […]
Everything you purchase is a bargain
Reading Time: 2 min Most of us try to be wise with our money when shopping, and finding a bargain is a great thing! When it comes down to it, though, everything you purchase is a bargain. From Seth Godin’s book “This is Marketing“, he explains: Everything that we purchase—every investment, every trinket, every experience—is a bargain. That’s why […]