I’ve heard a few times that video does very well on LinkedIn, because their algorithm pushes it pretty hard. This podcast shows that it’s true, and I have some basic stats to back it up. A few months ago, I was listening to the Marketing School podcast (which is excellent, by the way), and they […]

With the holiday season approaching, you’re likely going to add a few holiday-specific pages to your site. Come January, what should you do with those pages? Google has some tips. You can read more about Google’s thoughts on this from this article on Search Engine Journal. If you have seasonal content on your website, such […]

Over the last few years, we’ve seen Google provide a lot more answers in position zero; the spot above the search results where they answer simple questions (such as answers to math questions). Now position zero just became a lot more powerful, and potentially a huge problem for some sites. You can read more about […]

As you build your website over time, it’ll likely be important to set up redirects to handle pages that you remove, or when adding SSL, or other things of that nature. Google wants to remind you that when you set up a redirect, they will no longer index that old page. You can read more […]