If you use the hreflang attribute on your site to help Google understand language, it won’t directly affect your ranking but could still help drive more targeted traffic to your site. You can read more about this over on the original post at Search Engine Journal. So there’s an HTML attribute called hreflang that you […]
DigitalCast Episode 078 – Google reveals a bit more about RankBrain
Google uses a machine learning technology called RankBrain to help with search results, but much of how it works is shrouded in mystery. While much is still unknown, Google just opened up a bit more on how it works. You can read more about this story on this post at Search Engine Journal. Back in […]
DigitalCast Episode 077 – There is no time frame for ranking changes after you make improvements
When you make changes to your site to try to improve your rankings, how long will it take until you start moving higher in Google? It all depends. You can read more about this over on this post at Search Engine Journal. If you spend some focused time making changes to your site in order […]
DigitalCast Episode 076 – Google+ is shutting down. What do you need to do?
It’s been a long, slow death for Google+, and they’re officially closing it up on April 2. What do you need to do about it? You can read more at this post over at Search Engine Journal. It started with such high hopes, but never really took off, and Google+ is now officially shutting down […]