Reading Time: < 1 min Content marketing can be a great thing. If you consistently produce excellent content, it’s a great way to gain more exposure with search engines and build more trust and credibility with potential clients. Too often, though, I see companies forget the “content” part of content marketing. In these cases, it’s generally when a company produces […]
Folders are slowly going away
Reading Time: 2 min Over the past decade or so, and more noticeably in the past few years, younger users are ignoring the concepts of “files” and “folders” when it comes to saving their work on a computer. A recent article in The Verge dug into this, and an early example in the article sums it up well. When […]
Effort does not equal value
Reading Time: 2 min Years ago, we had a few yards of dirt delivered to our house that needed to be moved uphill about 50 yards to the back of our property. I started moving it with a wheelbarrow, but we eventually broke down and hired someone with a Bobcat to move it for us. If I had continued […]
The “about” page is the only good place for your company story
Reading Time: 2 min When a user visits your website, they usually have a problem that you’re hoping they can solve. If you can show your expertise in understanding the problem (perhaps you’ve faced it as well), show how you can solve it, and give clear next steps, you’re great shape. We’re talking to a couple of different companies […]
Al Gore and the internet
Reading Time: 2 min As we all know, Al Gore invented the internet. Or maybe he didn’t invent it, but he said he did. Or maybe that’s not even true… I still see this come up fairly regularly, and I kind of feel bad for Gore about it. He indeed did great work to help the internet grow, and […]
The good side of hate speech
Reading Time: 2 min Free speech is a wonderful thing. While there are frequent arguments about what constitutes “free speech”, almost everyone can agree that it’s great to have. Of course, free speech means people can say things you disagree with, even to an extreme degree. Sometimes, though, even that can be a good thing. An episode of the […]
Animosity drives engagement
Reading Time: 2 min It’s sad but it’s true, and most of you have seen it on social media. The more animosity behind a post, the more engagement it gets. Specifically, if you directly attack an opposing political group, your post is much more likely to be shared. From a recent tweet by Jay Van Bavel: “Slamming a political […]
Be careful when measuring your targets
Reading Time: 2 min A few weeks ago, Seth Godin shared a pretty simple statement from Charles Goodhart: “When a measure becomes a target, it ceases to be a good measure.“ To be honest, it took me a little while to understand what he meant. We set a lot of goals at our company, and we measure our progress […]
You don’t need more website traffic
Reading Time: < 1 min A goal of almost every website owner in the world is more traffic. “If I’m making $100/day with 1,000 visitors, then if I double my traffic I’ll double my revenue!“ It’s not always that easy. Getting more traffic on your site isn’t a bad thing, but rather than getting more traffic you should work on […]
Don’t overthink SEO
Reading Time: 2 min There is a tendency to think that ranking well in Google is a big, mysterious, complex thing. It’s really not. I said years ago that Google doesn’t change the rules for SEO (Search Engine Optimization), and that still holds true. Things change frequently, for sure, but most of those are just Google getting better at […]