When it comes to building your presence online, you can build it out of rock or out of sand.
Naval said it well on Twitter a few years ago after Alexander Cortes was kicked off of Twitter:
Building a following on Twitter is building a castle out of sand, as the implacable tide shifts in and out.
Invest in the free and open web – blogs, podcasts, newsletters.
As I’ve said before, using tools like Twitter and other social media can be great! There’s nothing wrong with diving in there, making a community, and sharing your thoughts. However, it’s important to realize that Twitter can take it away from you at any time, for any reason — you’re on their system, so it’s their rules.
Make great use of social media if you want, but take the time to build your own space on the web that no one can take from you.