Reading Time: 2 min Writing can be difficult. There are times when you know it needs to be done but you just don’t want to do it (or you don’t have any ideas, or some other excuse). Neil Gaiman, author of dozens of popular books, has an excellent solution that’s served him well. When it’s time to write, he […]
Content
Who will reap the value of AI?
Reading Time: 2 min The future of AI is still quite muddy, but it’s clear that big changes are coming. As AI continues to develop, who stands to gain the most from it? While it could be companies like ours, or perhaps huge companies like Google or Apple, I think it might benefit the average user the most. In […]
Creativity rarely comes from a bolt of lightning
Reading Time: < 1 min In Seth Godin’s book “The Practice“, he says: Creativity is a choice, it’s not a bolt of lightning from somewhere else. I 99% agree with him. My 1% disagreement stems from the times where creativity essentially does come out of nowhere. Some of the posts on here and some projects I’ve created in my life […]
You probably don’t need that complex marketing funnel
Reading Time: 2 min Marketing funnels can be a fantastic way to generate sales for your company. We help companies set up marketing funnels from time to time, and they work great! However, in most cases building a marketing funnel should be fairly far down your list of priorities. At its core, a marketing funnel is just a series […]
Social media isn’t for content, it’s for distribution
Reading Time: 2 min I’m not sure how you found this post of mine, but there’s a good chance that it was from a social media channel. Social media can be a great way to share thoughts and ideas, but it’s generally a bad place to develop deep content. A little over two years ago I told you about […]
Why should your website rank higher than theirs?
Reading Time: < 1 min A few weeks ago I was chatting with a friend and he was upset that his site wasn’t ranking first on Google for a particular keyword. We ran the search, and sure enough he was in fifth. I proposed a very simple challenge: click the top ranking, and then tell me if his site really […]
Your notes are not my notes
Reading Time: 2 min While sharing notes with other people can be helpful, it’s often troublesome because the notes that you take are generally far more valuable to you than anyone else. In his book “Outsmart Your Brain“, author Daniel Willingham shares more: The notes you get from someone else will not be the same as those you take […]
Writing exposes your gaps
Reading Time: < 1 min I’ve shared a few times on here that I often don’t know what I’m wrong about, so I work to try to expose those areas. Reading helps with that a lot, as does writing. In Adam Grant’s new book “Hidden Potential“, he shares: I’ve seen many people shy away from writing because it doesn’t come […]
Our customers don’t need more content
Reading Time: 2 min The amount of content generated on the internet every day is staggering. Using YouTube as example, you’d need over 11,000 computers all streaming YouTube channels just to keep up with the new content being added in real-time, and that wouldn’t touch the billions of videos already uploaded. It’s crazy! Despite that, it seems that AI […]
Marketing isn’t magic
Reading Time: 2 min I was talking to a friend a few weeks ago that was working with a new company. That company had been outsourcing their SEO (Search Engine Optimization) work to another firm for a few thousand dollars a month, but it was unclear exactly what that other firm was doing. When asked for details on what […]