Google has been personalizing search results for roughly a decade, but they’re not personalized nearly as much as you think.
You can read more about this over at this article on Search Engine Land.
Subscribe! You can subscribe to this podcast on Apple Podcasts, Anchor, Google Podcasts, Spotify, Breaker, Pocket Casts, RadioPublic, Stitcher, Overcast, and a variety of other places. Be sure to rate the podcast wherever you choose to listen!