Google pushed out a pretty big update on August 1, but then on September 27 they took it a bit further.
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The update on September 27 has apparently affected a lot of sites, but Google is insisting that it was just a normal algorithm update and there’s nothing specific you can can address.
John Mueller: “These are essentially changes as they always happen, where our algorithms try to adopt to what what is happening on the ecosystem. To try to figure out what is relevant and try to understand websites a little bit better and make sure that we’re bringing relevant results to users. And sometimes when we look at these things over time we kind of have to rethink what we show. And that’s not a sign that these sites are bad that are less visible. It’s essentially just a sign that things have subtly changed over time.”
“essentially it’s it’s more a matter of taking a step back and thinking about your website overall . And thinking about what could you do overall to kind of really significantly improve things.”
John’s thoughts are pretty clear; just always be working to improve your site for your users, and Google will appreciate it.
Also, always remember that search is a zero sum game. If some sites lose rankings, then other sites must fill those spots. In general, Google algorithm updates knock out a handful of spammers and benefit the rest of. Take good care of your users and you can celebrate when Google makes another update.