Links pointing to your website are one of the biggest factors to help rank well in Google, but they’re one of the most difficult and confusing to understand. Google tried to help explain more, but it’s still pretty messy.
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A user asked in the Webmaster Central Help Forums about how best to make links to their site.
John Mueller: “if you’re making quality links to your site, then that would be considered against our webmaster guidelines, and by that, those links would definitely not be considered “quality””.
Google explains further in their guidelines: “The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”
We’ve said it for years, but don’t ever try to buy links or find some shady way to get people to link to your site. Best case it won’t help much at all, and worst case it could get your site in big trouble. Spend your time creating high-quality content and you’ll see the results for yourself.