Your website likely includes a wide variety of content types. You have some normal pages, some blog posts, maybe a custom feed for podcast, some category pages for your blog, things like that. Which does Google prefer? They don’t really care.
It’s not that every page will rank as well as the others, but that Google doesn’t give special boosts based on what type of page it is. If you have a page that is loaded with great content, and it’s technically a “blog category” page, that’s fine — Google will love it!
There are two main things that will impact rankings for content on your site:
- The quality of the content, how well it’s written, how close to the keyword it is, etc.
- How easy it is to find. Prominent pages on your site are likely to have more internal links pointing to them, which is an important signal to Google.
The info above isn’t a best guess about how Google treats those items, as it comes directly from Google.
In a recent “SEO Office Hours”, Google’s John Mueller addressed all of the above info. Regarding the main topic of this post, here is what John said regarding content types:
We don’t try to recognize the difference between different category pages or filter pages or search pages. Essentially we see all of these pages as being equivalent and it’s more a matter of the kind of content that you’re providing there.
As for item 2 in my list above and making pages easy to find, John gave a slightly longer response:
Look at your internal linking structure and see what you can do to make it so that we can find those pages a little bit easier. And that could be something like on your home page you list a section of popular categories or popular kinds of products and then you link to those pages directly. Or maybe do occasional blog posts with information about a specific kind of product and then from there you link to that kind of product page on your side. Which could be like a filter page it could be a category page whatever you want to do.
It’s what I said a few weeks ago: don’t overthink SEO. If you produce great content and make your site easy to browse, Google will respect and reward you for it.