I refer to Seth Godin a good bit on this blog, as he’s someone that puts out excellent content — and has done so consistently for the last 20 years.
I mentioned a few weeks ago that along with Seth, Chris Lema is someone how has made great use of a daily blogging habit. From my perspective, the value comes out in their ability to clearly articulate answers when people have questions.
This comes from them chewing on and answering those questions in their blog over the years, as I’m trying to do to some degree here. As a result, they have well-formulated answer to common questions.
With Seth in particular, I notice that he has the same set of answers for the same set of questions. At first it bothered me a little bit because “I’ve already heard that story before”. As I pondered it, though, I came to see the good side of it.
First, it’s a great answer. He’s heard the question before, and has a solid answer for it that he’s ready to share.
Second, most people haven’t heard it before. The fact that I recognized an anecdote in The Practice that I heard on his podcast six month ago probably isn’t something that many people notice.
If I continue down this path, I should begin to have solid answers for a lot of great questions. If you are around me often enough, you may hear some of the same stories pop up from time to time, and I realize now it’s perfectly fine (and even ideal) to do that.