This was pretty sad. I got an e-mail today from “firstname.lastname@example.org”, with the subject line simply “Flu Vaccines”. Here is the complete body of the e-mail:
Flu season is coming and we wanted to let you know that we have flu shots and FluMist available now. FluMist is indicated for healthy individuals 2-49 years of age. We will offer parents of our patients FluMist this year. Please let us know when you schedule your childs appointment if you are interested. It is not recommended for people with asthma. Flu shots are indicated for individuals 6 months and older. Please call or send us an appointment request through our website to schedule your appointment. Thank you and we look forward to seeing you at your next visit.
Please log into your account, go to the My Patient Page, choose My Preferences, and select No Communication to opt out of future commnuications.
If you do not wish to receive this kind of communication from East Cobb Pediatrics, you can choose to opt out of it by logging in here (was linked) to change your preferences.
I thought it was missing some very key pieces. To start, I had no idea who it was from until I saw the opt-out info at the bottom. I’ve certainly never heard of “medfusion.net” before. Also, it mentions that we should “call us or send us an appointment request through our website…”, but doesn’t provide the phone number or website URL. Granted, I can look those up if I need them, but that’s just silly not to include them.
I thought it might be helpful to suggest some changes for future e-mails. I hit “reply” and sent them a short message with some thoughts. It bounced right back. Apparently “email@example.com” is just a dead address.
We’re big fans on ECP. They take great care of our kids and they do a nice job. They just might want to work on their e-mail skills.