As a general rule, having more content on your site will help with SEO. However, quality is a big factor and Google makes it very clear that better content beats simply having a ton of content.
You can read more about this at this post from Search Engine Roundtable.
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So way back in episode 5, we talked about Google’s thoughts on having fresh content. The idea there was that Google doesn’t give any kind of boost to content simply because it’s fresh, but creating continual fresh content is likely to help your site — as long as it’s good content.
The same goes for sites that churn out a ton of content. If it’s not good, it doesn’t help. A user asked, and I’m paraphrasing a bit: “As a news publisher we publish 200+ news stories daily, and we hardly we get ranked top stories box above our competition, even if we break the news first. How can we get Google to crawl our fresh news faster?”
Google’s John Mueller replied simply that “Just putting out more content doesn’t necessarily make a site better”.
John’s response is exactly what we’ve been talking about; even the word “necessarily” that he put in there, to show that sometimes more content can be good, but only if it helps “make a site better”.
Create content as often as you’re able and Google will reward you — as long as the content is good.
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