When you search for something on Google, the text the appears below each link often comes from the “meta descriptions” on those sites. While Google will generate them automatically when needed, they suggest you write you own.
You can read details about John’s comments in this post from Search Engine Roundtable.
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If you have a website, you’ve often seen an area on your posts and pages to edit the meta description for that page. It doesn’t affect rankings, but people will see those descriptions in the search results so a well written one can earn you more clicks.
If you leave it blank, Google will make one up based on the content of your site. Sometime they’re alright, sometimes not so much. The question is, does Google want you to write your own or let them come up with them?
A user asked Google that very question and the answer from Google’s John Mueller was very simple. He said “I’d generally recommend specifying one, you know your content best”.
If you use a WordPress site, you likely have Yoast or some other plugin on there to allow you to write you own meta descriptions. If you use a different content management, they likely have a similar capability. If you can’t find where to do it, shoot us a note and we’ll help you find it.
Either way, take a few minutes on your posts to write quality meta descriptions and the effort will be well worth it.