Having more pages can potentially help a site rank better in Google, for a few reasons, but simply having a bunch of pages means nothing in and of itself.
You can read more about this over at Search Engine Roundtable.
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We mentioned this a bit back in episode 32, but it’s worth reiterating based on some new info from Google. While having lots of unique and high-quality content can give you more opportunities to rank well, Google doesn’t give you some kind of special bonus for simply having a ton of pages.
Google’s John Mueller recently explained it with a bit of detail:
“A higher page count means nothing (otherwise everyone would have an infinite calendar on their site, or heck, two.) There’s (still) no magical ranking factor that results in a site ranking better if it has more pages indexed. If anything, anecdotally from conference presentations & talking with folks, large sites that reduce the number of indexed pages end up ranking better (usually from cutting out cruft, merging similar content, etc). Of course, if you have more things to say about the niche that you’re active in, by all means create more great content for it, but if you’re thinking about just splitting your existing content out across more URLs, that’s unlikely to be a good strategy for search.”
As we’ve said before, quality beats quantity. If you can slowly build your site to have a large number of high quality pages, that’s great! If not, then focusing on few pages of high quality is a much better idea than a ton of junk pages.
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