We all know that it’s important to have a fast loading website, but how exactly does speed affect users on your site? The folks at Yoast just shared some stats, and they tell quite a lot.
You can learn more about this over on this article on Yoast.com.
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If you’re not familiar with Yoast, they’re an SEO company that creates plugins and content to help you get your site to rank better in the search engines.
They recently wrote a post that lays out a lot of interesting stats regarding site speed. Some noteworthy pieces were:
- 53% of mobile website visitors will leave if a page doesn’t load within three seconds.
- 20% of users abandon their shopping cart if the process is too slow.
- Amazon loses 1% of total sales for every 100ms slower their site loads (that’s 1/10 of sec)
- BBC found similar numbers, showing they lost 10% of their users for every extra second their site took to load.
Beyond the usability stats, Google has made it clear over the past few years that load speed is a major factor in the search engines.
I encourage you to check out your site speed using a tool such as Pingdom or Google’s new web.dev that we mentioned yesterday. Depending on your situation, WordPress plugins for caching may help, reducing the site of your images may help, and often simply finding a better web hosting company can make a big difference. One way or another, keep an eye on your speed and do what you can to improve it.