The folks at Search Engine Land just published a list of the five SEO trends that will matter in 2019, and I thought it was a great list, so we’ll share it here.
You can read the full list, including many more details and tips, right here on the Search Engine Land blog.
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We reference Search Engine Land on here quite a bit, as they produce a lot of timely content related to search engine optimization. They recently published a list of 5 SEO trends that will matter in 2019, and here’s what they are:
1 – Mobile-first indexing This won’t directly affect most of you, but you need to make sure your mobile site is solid and includes all of the information that Google will need to help properly index your site.
2 – Page Speed
We talked about this quite a bit yesterday, but speed will continue to be a very important metric. Measure your speed from time to time, and do what you can to improve it.
3 – Brand as a ranking signal
This one is relatively new, but Google is beginning to take into account unlinked brand mentions as a ranking signal. The Search Engine Land article (see our show notes for the link) has some good tips to help with this.
4 – GDPR
The European Union’s General Data Protection Regulation passed this year, and is a very annoying thing to deal with, but it’s something you can’t ignore. This affects how you use tools such as Google Analytics, and likely affects other areas of your site (particularly if you attract a lot of European visitors).
5 – Amazon Search
Studies show that 56% of consumers visit Amazon first if they have shopping in mind. If you sell something and you’re not listed in Amazon, you’re missing out on a ton of potential traffic.
Their list is great and it’ll give you a lot of little ideas to work on as 2018 begins to draw to a close. Check out the full article, linked in our show notes at digitalcast.org.