Yelp is known for often moving a lot of reviews to their “not recommended” section, but that number has been increasing lately thanks to an update being called “Ghost”. Has it affected your business?
You can read more about these changes over on this post at Search Engine Land.
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If you’ve spent much time looking at the Yelp profile for your business, you’ve probably noticed a good number of reviews hidden away at the bottom under the “not recommended” portion of the page. These are reviews from users that Yelp doesn’t necessarily trust, so they’re not being shown to your visitors (and they don’t impact your score).
Reviews in that section are typically from users that have left very few other reviews, and Yelp is constantly tweaking the algorithm for what shows up in there. In October of last year, it seems a very big change was made to the algorithm, with thousands of businesses seeing a big chunk of their reviews suddenly become “not recommended”, often including reviews that had been on the site for a long time.
So what can you do about this? Directly, not much. You can’t work to pull those reviews back onto the main section, so hopefully you didn’t lose too many.
The best thing you can do is to keep an eye on your Yelp profile and respond to reviews. A study has shown that simply saying “thank you” and responding to your reviews can gain you a 1-star increase.
If you are a Yelp user, try to use it a bit more. If you leave reviews on a fairly regular basis, it’s unlikely that your reviews will end up in the “not recommended” bin, making your input much more valuable than most users on the site.