Websites linking to one another is largely the basis for how Google got started, and we’ve talked about external links quite a few times on here. However, sites also have many internal links that point to other pages on the site. Can you have too many of those? Google says no.
You can learn more about John’s thoughts on this subject over on this post at Search Engine Roundtable.
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While you need to be a bit careful about linking out to other sites too often (in the extreme) and having weird patterns of inbound links can sometimes seem suspicious, what about for your internal links that point from one page to another?
A user named Lux asked Google’s John Mueller about this, by saying “Are repeated internal links detrimental to the google ranking position of a website? Does google ignore them or does google give minus points for every repeated internal link?”
John’s answer was simply “No, feel free to link naturally within your site!”
While John’s answer can put some worries to rest, he didn’t answer all of the questions. For instance, Lux had asked “does Google ignore them” and John didn’t address that. There are many conflicting opinions on that, largely related to how the flow of PageRank might be affected if you have a bunch of links to one page.
That said, at the end of the day you don’t need to worry too much about it. The one exception is something that Google told us way back in Episode 13, which was “don’t link to every page from your home page”. That seems to be in agreement with what John said today, because he was careful to include the word “naturally” in his response. If you’re just linking as things come up naturally, even if that’s a lot of links, you’ll be fine.