As 2019 gets going, here are 11 great content marketing quotes to help inspire and direct your work in the coming year.
You can read this full article here on the Top Rank Blog.
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Anne Leuman at TopRank Marketing put together an excellent set of 11 content marketing quotes that I’d like to share with you. This is a bit different from our normal content, but these are some excellent thoughts to help you kick off the year.
- “Your brand is not for everyone” – by Tamsen Webster — Your brand is not for everyone. It isn’t. It’s for the people who want something you can help them get, who value the same things you do, and who see the world the same way you do. And that’s not everyone. Full stop.
- “Audience members will MAKE time for content if they find something that interests them” – by Andrew Davis — The challenge marketers face isn’t whether or not audiences have time to engage with you, but whether or not your content is worth engaging in.
- “Stories have the power to engage prospects with an emotional hook that endears them to a brand.” – Heather Pemberton Levy — Many marketers still talk about their products and services in terms of what they can do for their audience rather than what the audience cares about, why that’s important, and how their solution can help solve the problem. Stories have the power to engage prospects with an emotional hook that endears them to a brand more successfully than standard marketing copy.
- “Content marketing should be an active and discrete business model within the organization.” – Robert Rose — Content marketing (and content strategy) should be an active and discrete business model within the organization. Thus, the content team is more akin to your R&D team, your legal team, or your accounting team.
- “It’s important to slow down our marketing to get the basics right.” – Ann Handley — It’s important to slow down our marketing to get the basics right. Like developing a documented content strategy. Like doing the required research. Like developing robust, non-one-dimensional Flat Stanley buyer personas. Like articulating your bigger story. Like investing in quality: excellent writing (and editing) and storytelling.
- “Thought leadership is about solving, not selling.” – Mina Seetharaman — Thought leadership is about solving, not selling. People wake up thinking about their problems, not your product. In our research, Thought Leadership Disrupted, only 28% of marketers cited helping their audience become more knowledgeable as a primary objective. True thought leaders don’t push product, they understand their audience and share ideas to help them tackle issues.
- “There’s so little content out there that truly connects with people…” – Tim Washer — These days, there’s so little content out there that truly connects with people. … So much of marketing is telling people how great we are. But with comedy—we can show them that we’re not always going to tell you how great we are. And if you can make someone laugh, that is the most intimate connection you can make.”
- “Data helps marketers work more productively.” – Stacy Martinet — Data helps marketers work more productively, create the right content faster, and deliver that content to the right customer, across the right channels, at the right time. Companies that integrate data and creativity in their day-to-day practices actually drive two times the growth of companies that have those capabilities but manage them separately.”
- “Building trust with customers is one of the biggest opportunities for marketers in 2019…” – Lee Odden — Building trust with customers is one of the biggest opportunities for marketers in 2019. Brands that lead with values and purpose can create opportunities to communicate transparently and with authenticity – leading to greater trust with buyers. Belief-driven buyers now make up the majority of consumers in every market. In 2019, we’ll see many more businesses articulating their brand purpose to more effectively connect with and engage customers.
- “Always be listening.” – Dan Gingiss — Always be listening. People will generally tell you everything you need to know about your business—what’s working, what needs fixing, and what could be your next big hit. Marketers need to embrace the feedback, including compliments, questions, and complaints.
- “You must have a call to action.” – Ursula Ringham — You must have a call to action. What’s the point? What’s your end goal? How are you defining success? Where are you sending them? Whether your goal is brand awareness or lead gen, if you’re telling a story that has people on the edge of their seat, you need to give them a natural next step to continue their journey.
We have a link to the full list in our show notes, which you can find over at digitalcast.org. Thanks for listening and we’ll see you next time.