There are a lot of technical things you should do on your website if you want it to rank well, but Google reminds us that all of the technical work is for nothing if you don’t have good content on top of it.#
For more about this, check out the full post about it over on Search Engine Journal.
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We talk quite a bit in this podcast about technical things you can do on your website to help it rank better, and those are all important. Without great content, though, you still won’t see the results that you want.
During a recent Google Webmaster Central hangout, a user asked: “There are zero issues on our website according to Search Console. We’re providing fast performance in mobile and great UX. I’m not sure what to do to improve rankings.”
John provided a rather lengthy response, which we’ve linked to in our show notes, but it included in part:
“This is always kind of a tricky situation where you’re working on your website for a while, then sometimes you focus on a lot of the technical details and forget about the bigger picture.”
“Another thing to keep in mind is that just because something is technically correct doesn’t mean that it’s relevant to users in the search results. That doesn’t mean that it will rank high.”
“So if you clean up your website, and you fix all of the issues, for example, if your website contains lots of terrible content then it still won’t rank that high.”
You should certainly pay attention to the technical side of things, but at the end of the day you need to have great content or else Google will have no reason to rank your site high in the search results.