When you make changes to your site to try to improve your rankings, how long will it take until you start moving higher in Google? It all depends.
You can read more about this over on this post at Search Engine Journal.
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If you spend some focused time making changes to your site in order to improve your SEO, you’ll often be watching the Google results carefully to see when you start to move up the rankings. Realistically, though, how long should it take?
A user asked Google’s John Mueller this question, and the answer isn’t very clear.
They asked: “We’re working on improving site speed. Do you know how long it might take for Google to notice these improvements?”
John’s response included, in part:
“As with anything related to web search, it’s not something where there’s a fixed time frame involved. But rather we crawl and index pages over time. We update the signals we have for these pages over time.
There’s no fixed timeline. Some of these pages and signals get updated every day or even more frequently. Some of them take a little bit longer. Some of them take months to get updated.
What you’ll probably see here, if you make significant improvements to your website, then you’ll see over time this kind of gradual rise with regards to us taking those signals into account.
It might be a bit tricky when it comes to speed in the sense that speed is not the most important ranking factor.
So if a site is really fast that doesn’t always mean that it’s ranking number one.
Theoretically an empty page would be the fastest page, but that doesn’t mean it would be a good result for users.
Speed is more like something small that would probably be hard to measure individually.”
So if you make changes to your site, be patient. Just because your rankings don’t improve immediately, it doesn’t mean that you’re heading the wrong way.