If you’ve done work on your website specifically to improve the mobile speed, that’s great! However, your job isn’t done; mobile speed and experience is something that should always be worked on.
You can read more about this over on this post at Search Engine Journal.
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As Google has begun to push mobile speed more and more over the years, and consumer behavior has matched, many companies have put in some work to improve the mobile speed and user experience of their site. However, very few continue to fine-tune that experience, and Google says that’s a mistake.
The numbers are simple; a one-second delay in mobile load times can impact conversion rates by up to twenty percent. No matter what the goal of your site is, from providing info to selling products, twenty percent is a big deal.
Mary Ellen Coe, the president of Google Customer Solutions, recently wrote an article and said, in part:
“But far too often, I see businesses underinvest in the kind of fast mobile experience that can unlock revenue and brand loyalty. It’s not that businesses don’t understand that a fast mobile experience matters, but it’s easy to treat it as a one-and-done goal to accomplish. The reality is that no matter how fast your site is today, if it’s not an ongoing priority, over time that speed will degrade.”
Go check your mobile speed today, work on it, but then make sure to revisit often and continually strive to improve the experience even further.