In general, it’s typically pretty easy to rank first for your own brand name. But what if you’re not? Google has some thoughts on that.
For more, check out this post from Search Engine Roundtable.
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For most of us, ranking first for our own brand name isn’t a problem. That’s not really the goal of SEO — that goal is to rank for terms when people don’t yet know your name — but it’s certainly crucial.
However, there are companies that DON’T rank first for their own name. Why is that? There are two possible things at play here.
First, is if you got cute with your brand name and tried to make it keyword heavy. If the name of your company is “cheap used cars”, you might not rank first for that, because there are a lot of sites trying to rank for that phrase. You might have thought it was a great idea, but it can be a big problem.
The other case would be if you have a major technical issue, such as accidentally blocking Google from your site, or if you’re under a major penalty.
If you name is based on a generic keyword-rich phrase, you’re going to have to work hard to get that top ranking. If your name is already unique and you’re still not ranking at the top, you’ll want to do some digging to see if a technical issue is the cause.