Every few years, the question comes up of whether or not Google has a budget for how much traffic they’re willing to send to a site. As before, the answer is a clear “no”.
For more on this, check out this full post from Search Engine Roundtable.
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So as happened in 2016, a user recently asked Google if they have a budget for how much traffic they’re willing to send to a particular site. Google’s John Mueller answered quite clearly, by saying:
“No, there’s no “organic traffic budget” – we try to show pages in search when our algorithms think they’re relevant, not based on counters.”
This makes sense on a few levels. First, as John said, Google’s primary goal is to help users find the information that they’re looking for. If one site has the best answer for a particular query, then Google will happily have that site show up as many times as needed.
Second, you can look around and see that it’s clear. It’s obvious that a site like CNN or ESPN or Wikipedia gets much more traffic that your site, so Google’s “organic search budget” clearly would have missed something there.
You can sort of make a case that your PageRank will affect this a bit, which is why sites like ESPN tend to get so much more traffic. More PageRank means more frequent (and deeper crawling), and typically higher search results. However, even if you have a new or low-PageRank site, if Google thinks that your site deserves to rank well for a particular keyword, they’ll send you traffic for it every time it makes sense for them to do so.