Becoming a Google Partner can be a great thing. Not only will it look good for you or your company, but you’ll learn a lot throughout the process. In the end, though, that partnership doesn’t earn any special favors with Google when it comes to search rankings.
You can read more about this over on this post at Search Engine Roundtable.
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If you’ve worked through the process of becoming a Google Partner in one of their programs, that’s a great thing. You likely learned a lot throughout the process and now have a nice badge of honor that you can show off to potential clients.
However, there are some people that want to take it further, claiming that being a Google Partner will help them rank higher in the search results, or that Google Partners are the only ones that can handle certain tasks for clients. Neither are true.
Back in episode 57, we talked about how there are no “Google Partner SEO Agencies”, which is still true. Google has partnerships for Ads, Analytics, Apps, and other items, but not for SEO.
More recently, though, Google’s John Mueller had to reiterate that partners get zero special perks when it comes to search. He said:
“A “Google Permier Partners” status only applies to ads, there is NO special insight into Google search at all. The guidelines for this are at (link). If businesses use this in a misleading / wrong way, please let us know at (another link).”
I encourage you to look into the Google partner programs to help take your skills to the next level, but be honest with people about what that partnership really means, and help report companies that are intentionally trying to mislead others.