In many cases, the pages on your site that rank well in Google aren’t your home page; they’re internal pages that are focused on a particular topic. But what happens when the home page outranks an internal page that deserves it more?
For more on this, check out the full blog post over at Search Engine Journal.
Subscribe! You can subscribe to this podcast on Apple Podcasts, Anchor, Google Podcasts, Spotify, Breaker, Pocket Casts, RadioPublic, Stitcher, Overcast, and a variety of other places. Be sure to rate the podcast wherever you choose to listen!
When you’re first starting out to optimize your site for search engines, one of the somewhat odd things to understand is that your site doesn’t need to rank well in Google; it’s just a collection of individual pages.
Once you understand that, you begin to see how optimizing the subpages on your site will help them to rank well in Google. Your home page will still likely show up well for a variety of searches, often focused around your brand name, but internal pages should be getting the bulk of the traffic when people search for specific content found on them.
However, you’ll sometimes see cases where you have a great subpage about a particular topic, but your home page somehow ranks above it. How do you correct that? Should you correct that?
Google’s John Mueller recently provided a lengthy response to that issue. We have the full details in our show notes, but here are some highlights. He started with: “The best thing that you can do in a case like this is to make sure that you really have that content covered well on those blog posts and maybe have it a little bit clearer on the home page that this page is not about that content.”
He also talked about how the internal links on your site could affect this, by saying: “The context we pick up from internal linking is really important to us… with that kind of the anchor text, that text around the links that you’re giving to those blog posts within your content. That’s really important to us.”
There’s more to it than that, and I encourage you to watch the full answer that John provided. Ultimately, this is yet another case where clarity is super important. Make sure your pages are titled well, written well, and have appropriate links to one another. The more clarity you can provide Google, the better.