Spammers are likely copying and reposting your content on various other sites. Can that hurt your rankings?
You can read more from this article over at Search Engine Journal.
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Whether you realize it or not, spammers are likely stealing your content and reposting it on other sites across the web. That’s certainly not a good thing, but can it affect your rankings?
In short, Google says “no”. In particular, Google’s John Mueller says:
“So from our point of view, other sites copying your content wouldn’t be something that would negatively affect your website. So that’s a very common situation, that sites copy content.”
That said, there are things you can do to help protect your site. There’s an article on Search Engine Journal (link in our show notes) that outlines some of these items, including:
- Use a security plugin like WordFence to help block scrapers.
- Use a plugin focused on blocking bots, such as “Blackhole Anti-bot”.
The key is to use these with caution. Blocking bots is a good thing to do, but be careful to do it in a way that doesn’t negatively impact your paying customers. A good example of that is using a script to disable the ability to right-click on your page so that people can’t steal your content as easily. It may help with that, but right-clicking can be important for other actions on a page and likely will do more harm than good.
Keep an eye on your site and make sure you aren’t getting outranked by people that copy your content, but spend the majority of your time on creating awesome new content and don’t worry too much about those unsavory folks.