While it’s certainly important to have a solid presence on Google My Business, a recent study shows that people put much more trust into a company’s website.
You can read more about this study over here on this post from Search Engine Journal.
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Over the years, the importance of a solid page on Google My Business has become increasingly important, and that trend isn’t changing. If you’re not working on your page there on a regular basis, you should be.
However, it’s not replacing websites. According to a study from BrightLocal, consumers still trust websites much more than they trust listings on Google My Business or other directories.
In particular, when it comes to finding accurate information about a business, 56% believe a company website will have the more accurate data, while only 32% believe that Google My Business will.
Perhaps more importantly, consumers often check out the website of a local business before they go to visit them in person. 22% of consumers check a local business website every time before they visit, and 76% view their website at least half the time. You can imagine that many of those visits have turned people away from visiting the business.
The biggest issues that people report when looking at a website before using a local business are:
- Out-of-date contact information
- Poorly written content and typos. I suspect this would also include ridiculous SEO keyword-heavy content that appeals to Google, but not to users.
- Out-of-date pricing information
- Lack of prices
- Difficult to find in search results.
In the end, people will use a variety of factors to vet your company, with your website and Google My Business being two of the biggest. Check out the full article, linked in our show notes, for more info.