When you do a search on Google, there are times when the first page is filled almost entirely with results from the same site. With their latest update, Google is working to fix that.
Learn more about this from the full post over on Search Engine Roundtable.
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While it doesn’t apply in every case, Google is now limiting most queries to show at most two listings from the same domain name. Google knows that people want more variety in the results, and that’s what this update is going. A few notes and quotes about this from Google.
First, there still will be cases where more than two results from a single site appear. Google says “However, we may still show more than two in cases where our systems determine it’s especially relevant to do so for a particular search…”
Next, subdomains are typically considered to be part of the root domain, so if you have blog.yoursite.com, that will count essentially the same as the other results from yoursite.com. However, there are cases where Google will treat subdomains as separate sites, typically in cases like WordPress.com where there are millions of subdomains, each of which is literally a separate site.
Lastly, this only affects the core web results, and has no impact on things such as featured snippets, local listings, images, etc.
For most of us, this is a great update. There are likely cases where you rank fairly well for a term, but a big company is eating up six of the first 10 results. If they get compressed a bit, you have nowhere to go but up! Ultimately it won’t matter too much, but every little bit helps.