The world of marketing is moving faster than ever. If you’re reading this near the time when I published it, you’re likely considering how Clubhouse and TikTok fit into the world of Facebook, Twitter and Instagram. If you’re reading this further in the future, those all have likely changed.
This inspiration for this post actually comes from the 2013 book, “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk, where he says:
Whether you’re an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That’s a constant. What’s always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.
The world he wrote about in 2013 is wildly different than what we’re experiencing here in 2021, but the idea stays the same.
While social media is likely a major piece of your marketing, it’s also important to keep ownership of your content. Whatever social content you publish today will likely disappear some years into the future. That’s ok, as long as you’re getting value from the exposure today, but you also want to keep ownership as much as you can.
In the end, though, as long as your story and vision stay constant, the medium can change all the time and you’ll continue to stand strong.