In the last move of Google’s weird switch from “Universal Analytics” (“UA”, the Google Analytics that everyone has used for years) to “Google Analytics 4” will happen in just a few weeks. For those not familiar with this, Google Analytics is software used to track information about your website visitors, and Google made a massive change to this software a few years ago.
While the old Analytics stopped tracking traffic a year ago, you’ve still been able to access that old data for historical purposes. Starting the week of July 1, all of that data will be deleted.
On one hand, this isn’t a huge deal. The data is all at least a year old, and most of it is much older. On the other hand, keeping historical data can be very important for long-term trends, so losing access to that is troublesome.
Sometime between now and July 1, you’d be wise to export that old data to have on hand just in case. For GreenMellen clients, we’ve already backed up all of that old data so we’re able to use it as needed going forward. If you’re a client of ours, this is part of our normal maintenance plan and nothing special needs to happen on your end — it’s already done.
If you need help getting it backed up, feel free to reach out and we can chat. Either way, be sure you have it saved before July or it’ll be gone with no way to get it back!
