Reading Time: 2 minI recently came across an interesting AI prompt that I’ll likely start using every Friday as I look forward to the week ahead. David Cummings recently posted about some new AI use cases and they were all very insightful, but one I’ll be using a lot. He said: Preparing for a Board MeetingLast week, I […]
Google only uses 20% of your links
Reading Time: < 1 minWhen Google first came on the scene back in 1998, their big innovation that changed the world was simply looking at website links. If a site had more links pointing toward it, then Google gave it more credit and it ranked higher. It was a simple but brilliant insight that made Google search far better […]
Are you eagerly sending business to your competitors?
Reading Time: < 1 minThe title of this post might seem a little odd, but if your company has solid positioning then you should be turning away many of your leads. If your ideal customer is “anyone”, then who are you really trying to serve? If you’re well-positioned then you shouldn’t be getting too many ill-fitting leads in the […]
You train an animal, you teach a person
Reading Time: < 1 minWith the rise of AI and robotics, the need to “train” a person is fading quickly. Jobs that can be easily trained are quickly being replaced by machines, while jobs that require deeper insights and skill continue to grow. Sol Price, the founder of Price Club (which became Costco) said it simply: “You train an […]
The ability to have a good day is my favorite attitude in others
Reading Time: < 1 minWe all have some good days and some bad days, but some people tend to have more good days than others and it’s often more of a case of perspective than anything. Much of that kind of attitude comes down to having a stoic mindset, knowing that you’re in control of your attitude. If you […]
The Sunday Summary: Interest media, de-Googling, great logos, and defining spam
Reading Time: < 1 minIn an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week. Mon, March 10: Social media is becoming interest mediaI believe we’re no longer in the era of social media but in the era of interest media. Social was like […]
AI bots talking to each other is very inefficient
Reading Time: 2 minThe podcast series “Shell Game” was quite eye-opening to me, where host Evan Ratliff created an AI bot of himself and tested it in various scenarios (answering spam calls, calling customer service, even calling friends). His approach to testing things out was fantastic, and it really got me thinking about how these AI bots can […]
Branding is building a story
Reading Time: < 1 minWhen people think about branding, they often think about logos and colors. Those are important aspects to a brand, but they’re really just reminders. Your true brand is telling a story. This isn’t the story of your founder. It’s awesome that your grandfather started the company during the great depression and that it’s been in […]
What is considered spam?
Reading Time: 2 minThe definition of spam and cold calls is pretty simple — it’s outreach that the recipient didn’t ask for. If you do cold outreach, you’re showing that you’re not an expert and you’re not really “marketing” to folks. I recently read (part of) a book called “No Forms. No Spam. No Cold Calls.” by Latané […]
Great logos are often just brands that you admire
Reading Time: < 1 minThink about a great logo. A truly classic logo. One that everyone knows and admires. Do you have one in mind? You likely though of Nike or Apple or a company like that. Their logos are perfectly fine, but you thought about them because you admire their brand, not because the logo itself is necessarily […]