In many cases, the pages on your site that rank well in Google aren’t your home page; they’re internal pages that are focused on a particular topic. But what happens when the home page outranks an internal page that deserves it more? For more on this, check out the full blog post over at Search […]
DigitalCast Episode 100 – Redirects are treated differently than links
When you need to remove or change a page to have it point to a different page, you typically use a 301 redirect. Google appreciates those, but thinks of them much differently than they do of normal links. You can learn more from this post over at Search Engine Roundtable. We’ve talked a good bit […]
DigitalCast Episode 099 – There is no ranking bonus for Google Partners
Becoming a Google Partner can be a great thing. Not only will it look good for you or your company, but you’ll learn a lot throughout the process. In the end, though, that partnership doesn’t earn any special favors with Google when it comes to search rankings. You can read more about this over on […]
DigitalCast Episode 098 – Either use a mobile URL or a responsive design; not both
When it comes to handling mobile users, you have a few ways you can set up your site. A mobile responsive site is often the best way to go, but you can also set up a separate mobile site. Whatever you do, choose one direction and stick with it. You can learn more about this […]