When you do a search on Google, there are times when the first page is filled almost entirely with results from the same site. With their latest update, Google is working to fix that. Learn more about this from the full post over on Search Engine Roundtable. While it doesn’t apply in every case, Google […]
DigitalCast Episode 115 – Using HTTPS on your site is essentially a tie-breaker in search results
Google has said before that having SSL on your site is a “light-weight ranking” factor, and that continues to be the case, but Google seems to be pushing a bit harder on it now. You can read more about this in the full post over on Search Engine Roundtable. In a variety of recent tweets, […]
DigitalCast Episode 114 – You can remove alt text from images if you want, but you probably shouldn’t
Adding text to the alt attribute of an image is a great way to help vision-impaired users (and Google) understand what the image is about. However, removing it can be ok in some circumstances. Sort of. You can learn more about this from the full post over at Search Engine Roundtable. The main purpose of […]
113 – Google confirms that the indexing API is only for structured data for Job Postings and Live Streams
The most common way to let Google know about new content on your site is by using XML sitemaps. However, some folks have started using Google’s indexing API to push new content to Google, but that’s likely not a good idea. For more, check out the full post over on Search Engine Roundtable. For years, […]