Google has been personalizing search results for roughly a decade, but they’re not personalized nearly as much as you think. You can read more about this over at this article on Search Engine Land.
Having a fast-loading site is a good thing. Users like it and Google likes it. While there’s no official guideline, Google says that a page should download in <100ms. Read more about John’s tweet and some other discussion about this over on this post at Search Engine Roundtable.
It makes sense, and Google has confirmed that if your site requires cookies in order to view content, Google won’t index that content. You can learn more about how Google handles sites with cookies at this post from Search Engine Roundtable.
Google applies some penalties if your website header is so heavy that users can’t easily find the content, but their focus with that is on ads, not white space. You can read more about this white space topic on this post from Search Engine Roundtable, or learn more about the “top heavy” penalty from 2012 […]