A few weeks ago, a new podcast came out called Before Breakfast by Laura Vanderkam. It’s a short (5 min), daily podcast to give you “productivity advice that will take your day from great to awesome.“ It’s been really interesting for me. Most days I think “that episode was a nice reminder of x”, but […]
DigitalCast Episode 102 – Google is adding short URLs for Google My Business profiles
If you’ve ever looked at the URL for your Google My Business page, it’s ugly. Google is now rolling out a way for you to get a nice, clean URL for it, including an easier way to get reviews. You can read more about this from this post at Search Engine Roundtable, or check out […]
DigitalCast Episode 101 – What happens when your home page incorrectly outranks an internal page?
In many cases, the pages on your site that rank well in Google aren’t your home page; they’re internal pages that are focused on a particular topic. But what happens when the home page outranks an internal page that deserves it more? For more on this, check out the full blog post over at Search […]
DigitalCast Episode 100 – Redirects are treated differently than links
When you need to remove or change a page to have it point to a different page, you typically use a 301 redirect. Google appreciates those, but thinks of them much differently than they do of normal links. You can learn more from this post over at Search Engine Roundtable. We’ve talked a good bit […]