Reading Time: < 1 minWord of mouth remains one of the top ways that people hear about a business, and that’s unlikely to change. However, word of mouth is only valuable if people understand what they’re sharing. In the book “Contagious“, they share this idea: When trying to generate word of mouth, many people forget one important detail. They […]
Metcalfe’s Law for staff?
Reading Time: < 1 minMetcalfe’s Law, coined by Robert Metcalfe in 1980, says that: “the financial value or influence of a telecommunications network is proportional to the square of the number of connected users of the system: In other words, as you add more people to a network (like a phone system or Facebook), the value of that network […]
My only job is to react
Reading Time: < 1 minRepetitions can lead to greatness. In a recent episode of “The Long and the Short of it” podcast, Jen Waldman shared a quote from a football player who explained: “The point of practice and running all of these drills and studying over and over again is so on gameday my only job is to react.” […]
Guarding the potatoes
Reading Time: 2 minI’ve heard this story a few times and I thought it was worth sharing. Back in the 1700’s, leadership in Paris was trying to get people to be willing to eat more potatoes. Among other challenges, potatoes had once been thought to cause leprosy, so people weren’t wanting to eat them. Antoine-Augustin Parmentier had a […]
The Sunday Summary: Bad uses of AI, Google can be your reward, and missing the silent complaints
Reading Time: < 1 minIn an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week. Mon, November 25: Don’t use AI for thatAI can do a lot of amazing things for us, but don’t let it substitute for the things you can learn from. […]
I haven’t heard anybody complain
Reading Time: < 1 minHearing complaints from your customers can be a good thing. While we ideally don’t want to hear any because we’re doing a great job, complaints can be a great way to improve your systems for the next person. However, a lack of complaints doesn’t mean you’re doing things perfectly — you may just be not […]
Who is in charge of caring about that?
Reading Time: < 1 minI recently had a mildly frustrating situation where I wasn’t able to deposit a check through the mobile deposit feature on the Truist banking app. I tried and tried and it just wouldn’t take it, so I had to drive over to the bank to deposit it. It wasn’t a big deal, but it got […]
Thankful
Reading Time: < 1 minThis Thanksgiving, I hope you take some time to become unweary of the wonders in your life. Whether that is friends, family, food, or football, they’re all amazing things that we’re blessed to have. Take time today to also be thankful for the other wonders you have. Just reading this post means you have a […]
Google is a reward for getting marketing right in all the other channels
Reading Time: < 1 minI shared earlier this year that we need to avoid the mistake of giving Google credit for when other sources are really where your company was found. A few years ago I shared the story of how we found our CPA firm, and how they could have wrongly attributed things to Google. In a recent […]
You are trained on the content of your life
Reading Time: < 1 minAI can do some amazing things, and I’m using it more and more frequently. However, it has a major limitation — it hasn’t lived your life. Jay Acunzo worded this well in a blog post about his “Idea Impact Matrix” where he said: AI is trained on internet content. You are trained on the content […]