People say that Google has over 200 ranking factors, and that’s likely true, but in this episode we run through the 11 that Google has actually confirmed. Here is a link to the article on Search Engine Journal that goes into much more detail about each of those 11 factors. While we’re still waiting on […]
DigitalCast Episode 001 – Anchor.fm
Our podcast for A Brighter Web is coming back soon, and we’re changing up the format. Instead of a weekly “here’s what’s new with the web” kind of show, we’ll be doing interviewing marketing professionals across multiple industries to discover what’s worked for their digital marketing strategy, what hasn’t, and what they plan to try. […]
Before you worry about 1%, just get one
A common phrase is that “even if only 1% of people do x…”, but that can be a dangerous place to start a conversation. Years ago, there was a musician looking for new ways to sell his music. He saved up and bought an ad in the back of a major magazine that had over […]
Fight to avoid the filter bubble
The “filter bubble” is a phrase coined by Eli Parser after he noticed that a search for “BP” came up with very different results for different people. You’ve likely seem similar things on Facebook and Google. Last year Bill Gates said: “(Technologies such as social media) lets you go off with like-minded people, so you’re […]