Starting in 2011, Facebook was a major source of traffic for websites. Throughout 2018, Facebook referral traffic has continued to dwindle and it’s never coming back. Here is Brian Feldman’s article on Select/All that was mentioned this episode. While we’re still waiting on Apple to add DigitalCast to their directory (apparently they’re way behind on submissions […]
DigitalCast Episode 002 – The 11 proven Google ranking factors
People say that Google has over 200 ranking factors, and that’s likely true, but in this episode we run through the 11 that Google has actually confirmed. Here is a link to the article on Search Engine Journal that goes into much more detail about each of those 11 factors. While we’re still waiting on […]
DigitalCast Episode 001 – Anchor.fm
Our podcast for A Brighter Web is coming back soon, and we’re changing up the format. Instead of a weekly “here’s what’s new with the web” kind of show, we’ll be doing interviewing marketing professionals across multiple industries to discover what’s worked for their digital marketing strategy, what hasn’t, and what they plan to try. […]
Before you worry about 1%, just get one
A common phrase is that “even if only 1% of people do x…”, but that can be a dangerous place to start a conversation. Years ago, there was a musician looking for new ways to sell his music. He saved up and bought an ad in the back of a major magazine that had over […]