Below are the slides from my talk at WordCamp Atlanta this afternoon. If you want to keep up with this stuff from Google going forward, you can use the email subscription box on the right or subscribe to the podcast here: You can download the slides in this PDF or browse them here: Googles Latest […]
SEO
Switching to the SEO Framework plugin?
I’ve been a big fan of the Yoast SEO plugin for many years. It does a great job of helping with the SEO (“Search Engine Optimization”) on WordPress-powered websites. I first shared it with you back in 2012 and I wrote this long post about how to use it in 2013. Even today we’re still […]
The SSL checklist
Having an SSL certificate on your website (making the address start with “https” and include that little green padlock) has always been important for eCommerce sites, but never very much for any other site. However, Google is now pushing that as an increasingly important ranking signal, so if you want your website to show up […]
Keep your old content forever
As time goes on, you’ll tend to accumulate quite a bit of old content on your site. People say that “Google likes fresh content”, which is true, but Google tends to like all of that old content too! David Meerman Scott recently wrote a great post that dug into this idea, and lead off with […]