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Reading Time: 2 minutesFor the last few months, I’ve been scanning thousands of small business websites to better understand the problems facing them. Specifically, I’ve scanned 111,189 sites…
Reading Time: < 1 minuteOne of the most overhyped metrics in all of marketing is website speed scores. A slow website is problematic, for sure, but for small businesses…
Reading Time: 2 minutesA few weeks ago, I was talking with a colleague that was trying to sell her marketing services to a new client. She has a…
Reading Time: < 1 minuteAs AI continues to expand, traffic to websites is continuing to fall. This isn’t a good thing but it isn’t all bad, as the remaining…
Reading Time: < 1 minuteFor the past 28 years, we’ve all fought to get the top link in Google results. The higher your link could be in the results,…
Reading Time: 2 minutesOne of the big AI items that is getting a lot of press over the past few weeks is the news that Claude is watermarking…
Reading Time: 2 minutesFor quite a few years now companies would track how they ranked in Google across their local area, using tools like this to show their…
Reading Time: < 1 minuteAs Google continues to slowly tighten up access for tools like ChatGPT and Claude, those tools are working to find other ways to bring in…
Reading Time: 2 minutesWhen you type a search query into a traditional Google search, it searches for… your query. The words that you type in are the words…
Reading Time: 2 minutesWhile more and more people are using AI tools to start their research journeys when looking for a new product or service, very few stop…
Reading Time: 2 minutesIf you have a solid website, getting more of the right audience to visit the site is a great thing. If you get more of…
Reading Time: < 1 minuteLess than two years ago I shared that 64% of Google searches don’t lead to an external website, which I thought was a massive number…