When looking at the rating for your business on Google or your product on Amazon, what’s the ideal score you should have? Most think that a 5.0 rating is the goal, but it probably shouldn’t be. When consumers see a score of a perfect 5.0 on a product or business, they instantly become skeptical of […]
SEO
What Google’s Latest Changes Mean for Your Site
Below are the slides from my talk at WordCamp Atlanta this afternoon. If you want to keep up with this stuff from Google going forward, you can use the email subscription box on the right or subscribe to the podcast here: You can download the slides in this PDF or browse them here: Googles Latest […]
Switching to the SEO Framework plugin?
I’ve been a big fan of the Yoast SEO plugin for many years. It does a great job of helping with the SEO (“Search Engine Optimization”) on WordPress-powered websites. I first shared it with you back in 2012 and I wrote this long post about how to use it in 2013. Even today we’re still […]
The SSL checklist
Having an SSL certificate on your website (making the address start with “https” and include that little green padlock) has always been important for eCommerce sites, but never very much for any other site. However, Google is now pushing that as an increasingly important ranking signal, so if you want your website to show up […]