I’ve been a big fan of the Yoast SEO plugin for many years. It does a great job of helping with the SEO (“Search Engine Optimization”) on WordPress-powered websites. I first shared it with you back in 2012 and I wrote this long post about how to use it in 2013. Even today we’re still […]
The SSL checklist
Having an SSL certificate on your website (making the address start with “https” and include that little green padlock) has always been important for eCommerce sites, but never very much for any other site. However, Google is now pushing that as an increasingly important ranking signal, so if you want your website to show up […]
Keep your old content forever
As time goes on, you’ll tend to accumulate quite a bit of old content on your site. People say that “Google likes fresh content”, which is true, but Google tends to like all of that old content too! David Meerman Scott recently wrote a great post that dug into this idea, and lead off with […]
Your Google search results are a big part of your brand
Years ago I was talking with a woman named Carol about personal branding in search results. Her philosophy was to focus on one platform (LinkedIn) so she could “avoid having too much info about her show up online”. It makes sense at first, but the problem with that approach is that when someone searches for […]