When looking at the rating for your business on Google or your product on Amazon, what’s the ideal score you should have? Most think that a 5.0 rating is the goal, but it probably shouldn’t be. When consumers see a score of a perfect 5.0 on a product or business, they instantly become skeptical of […]
Websites
They didn’t ask for that feature
I recent had an interesting conversation with a developer from another web agency. He was showing me a site they had just launched, and it looked great! However, I quickly noticed there was no SSL on the site, so it was showing “not secure” at the top. It’s a pretty important thing to have these […]
Keep control of your digital business assets
We’ve long been believers that our GreenMellen clients should keep control of their digital assets. Among other things, their domain name and website hosting should always be something that they own and that they pay for. There are a lot of tricky technical pieces that we handle for them on a daily basis, but in […]
The SSL checklist
Having an SSL certificate on your website (making the address start with “https” and include that little green padlock) has always been important for eCommerce sites, but never very much for any other site. However, Google is now pushing that as an increasingly important ranking signal, so if you want your website to show up […]