Reading Time: 6 min We’re at a fascinating point in the history of computing, as most people think that we’re just seeing the tip of the iceberg when it comes to artificial intelligence. While everyone (myself included) has been stunned by the quality of tools like ChatGPT, the software has already become incredibly better in just a few months […]
Marketing
“I like it.” Thanks, I guess?
Reading Time: < 1 min A few weeks ago, I shared my thoughts that feedback is a gift, and it really is. In that post I mentioned that the key is for feedback to have positive intentions behind it. However, good feedback also needs to have some meat. Around the same time I wrote that post, my friend Brandie wrote […]
A trusted partner?
Reading Time: 2 min I get a lot of spam in my inbox every day, and I’m sure you do too. Most of it is just blatant spam, but there is still a subset of it that thinks that it’s just “cold marketing” — which I still categorize as spam. I think a lot of that comes from folks […]
Humility can help you seem real
Reading Time: 3 min Starting back in 2006, Dos Equis ran a series of commercials featuring “The Most Interesting Man in the World”. If you’ve not seem any of them before, here is an example: When reading Robert Carnes’ book “The Story Cycle“, he made an interesting note about these videos and the bit of humility they always showed […]
Cold outreach is the domain of spammers
Reading Time: 2 min I’ve frequently shared my distain for any company that pushes cold outreach. Blair Enns recently wrote an excellent post where he breaks down the three tiers of lead generation: Tier I: Inbound leadsPeople that find you via your content or referrals from others, with no specific action on your part. Tier II: Warm OutreachThese are […]
More content leads to shorter sales cycles
Reading Time: 2 min If the sales cycle with your company seems to be getting longer and longer, that may indicate a lack of content production on your part. Without solid, regular content, people can’t get to know and trust you until they’ve had direct conversations with you. While those conversations are essential in every case, if you can […]
You need less data, not more
Reading Time: < 1 min Many agencies will produce monthly or quarterly reports for their clients that are 20 pages long, full of charts and graphs and data. Everything in there is useful, but very few clients will take the time to read through a 20 page report. Over the years at GreenMellen, we’ve worked to reduce the quantity of […]
We all have accessibility needs
Reading Time: < 1 min Website accessibility is something I’ve shared a lot about. We’ve written about it on the GreenMellen blog, devoted a podcast episode to it, and there are a handful of posts on here as well. Polishing up the accessibility of your website is a great thing, and makes it so all users can consume the content […]
Seeking social status gives others power over you
Reading Time: < 1 min There are a lot of people with millions of followers on social media. Many call themselves “influencers” because they feel they have influence over their followers, but in most cases they really don’t. William Irvine’s excellent book “A Guide to the Good Life” says it perfectly: “If we seek social status, we give other people […]
Don’t make a bigger mistake
Reading Time: 2 min Sometimes you will execute something perfectly, yet another person might think you’ve made a mistake. Depending on who that is, it might be worth owning up to your “mistake” rather than making a bigger one by trying to correct them. In his pursuit of excellence, Danny Meyer shares these thoughts in the book “Unreasonable Hospitality“, […]