When looking at the rating for your business on Google or your product on Amazon, what’s the ideal score you should have? Most think that a 5.0 rating is the goal, but it probably shouldn’t be. When consumers see a score of a perfect 5.0 on a product or business, they instantly become skeptical of […]
Marketing
If you don’t say no, your yes is meaningless
I was at a networking event once where a gentleman stood up to introduce himself. He said something like: “I’m Bob from Insurance Company. We can help with your auto insurance, homeowners insurance, health insurance, life insurance, renter’s insurance, travel insurance, pet insurance, motorcycle insurance…” and on and on. I’m not saying that a wide […]
Aim to serve your past self
If you run a business, there’s a good chance that your best customers are people that remind you of how you used to be. As Rory Vaden put it: You’re most powerfully positioned to serve the person you once were. It makes sense for a lot of us. We had a problem to overcome, found […]
Don’t propose on the first date
Back in 1997, the show “Dharma & Greg” ran for five seasons on ABC. It was about a couple that decided to skip the messiness of dating and get married the same day they met. Here’s a clip from the first episode if you’ve not seen it before. It was a great show, and a […]