I just finished reading This is Marketing, by Seth Godin, and thought I’d share my takeaways from the book. I highlighted a variety of passages via Kindle along the way, so I’ve shared them below along with some quick thoughts from me. I hope to do this with more books in the future. Marketing is […]
Marketing
Marketing Automation gone bad
I’m a big fan of marketing automation, when used correctly. We use it at GreenMellen from time to time, and it can be an effective way to send out information. However, automation doesn’t get you off the hook. People still ask questions and may want responses directly from you — and that’s a good thing! […]
Keep control of your digital business assets
We’ve long been believers that our GreenMellen clients should keep control of their digital assets. Among other things, their domain name and website hosting should always be something that they own and that they pay for. There are a lot of tricky technical pieces that we handle for them on a daily basis, but in […]
Caring sells cars
I was recently nearing the end of the lease on my Ford Taurus, so I started looking for new options. I really loved that car, but was looking for a bit of a change of pace. I still wanted a four-door sedan with decent horsepower, but was pretty open. The two things I really wanted […]