Reading Time: < 1 min A few weeks ago I mentioned the new podcast that I was putting together, and the first episode went live this morning. In this episode, Cindy Villanueva and I spent some time discussing Adam Grant’s excellent “Think Again“. The goal is for each show to give the most “content per minute” that we can (no […]
Content
One more set of fresh eyes
Reading Time: < 1 min Putting extra eyes on any piece of writing is always a good thing. While I don’t have others proofread anything on this blog, I still find it helpful to put my own fresh eyes on each post when I can. Ideally I have a buffer of perhaps 6-8 posts at any given time, so that […]
Always build the foundation first
Reading Time: < 1 min I love the processes behind the work we do at GreenMellen. By taking things in the right order, the results are far more likely to be successful. However, there is a downside to this approach; you can’t just jump into the middle of a campaign and hope to be successful. In the book “The Dichotomy […]
Writing the report is the important part
Reading Time: < 1 min When we’re preparing for our quarterly meetings with our clients, we spend a lot of time digging into their analytics from the previous quarter. We want to understand what worked, what didn’t, what’s growing, what’s fading, and anything that could be of value to them. While the output of that research is certainly important to […]
Respect includes clear criticism
Reading Time: < 1 min I mentioned a few weeks ago that feedback such as “make it darker” isn’t helpful or acceptable, but it can go a bit further than that. On a recent episode of Brian Koppelman’s “The Moment” podcast, he had Seth Godin on as a guest. Seth takes feedback very seriously, and takes the thoughts from “helpful […]
Your real customers are a level or two deeper
Reading Time: 2 min In any kind of marketing it’s essential to know who your real customers are, but it’s sometimes a little trickier than it might seem. As I shared earlier this year, the people that we build websites for aren’t the ones that we’re actually building them for. When we build a site for a client, we’re […]
Wasting your efforts on marketing
Reading Time: 2 min Solid marketing can do wonderful things for your business, but it can be easy to get distracted and waste your time. Similar to my recent post “Can you speed it up?“, people can often do things in marketing that have the opposite of the intended effect. In the book “Trying Not To Try“, the author […]
SEO hasn’t ever really changed
Reading Time: 2 min If you’ve ever done work on your website to improve your search engine optimization (SEO), and you’ve done it in a legit way, the techniques really haven’t changed much over the years. Google’s Danny Sullivan recently tweeted (via SE Roundtable) that very thing with two comments. First, he simply said: “Our good advice then remains […]
“Make it darker” is not an acceptable form of feedback
Reading Time: 2 min Feedback can be a wonderful thing, as I’ve shared many times on here (like “Feedback is a gift“), but only if it’s the right kind of feedback. If someone says “I like it“, that’s not very helpful, because our clients are not the people that we build websites for. Their liking it or not is […]
AI won’t take over this blog
Reading Time: < 1 min While AI is already writing a ton of the content that you come across on the internet, that won’t ever be the case on here. That’s not because AI isn’t good enough or useful, but it goes against what I’m trying to accomplish. Recently, Blair Enns shared the following on Twitter: AI is only eating […]