Reading Time: 1 minFor nearly all of human history, a select few controlled the means of production. A handful of people owned the factories, the facilities, and the raw materials, and there wasn’t much that the other people could do about it. Thankfully, we’re a place now where that’s no longer true. The device that you’re reading this […]
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Where do your customers form their opinions?
Reading Time: 2 minGoogle is increasingly becoming a place where people go to find a specific website or company, but not where their journey really begins — it’s more often where their journey ends. However, the data can make this seem a little confusing. As shared by Rand Fishkin, this chart shows which sites drive the most traffic […]
A minute on the internet in 2024
Reading Time: < 1 minAs they’ve done for 12 years now (and we discussed last year), the folks at Domo have created a fascinating infographic that shows just how much time people are spending online. Their full write-up is here, and the main image can be seen below: Some things that I noticed, that happen every minute of every […]
Customers are mostly done with their research before they even reach out to you
Reading Time: < 1 minIt’s fun to build a website and think about all of the people that will come to your site to do their research about your product. It certainly happens, but it’s far less often than you might think. In Kara Smith Brown’s book “The Revenue Engine” she shares this bit of data about B2B buyers: […]
The two greatest misuses of AI
Reading Time: < 1 minI’m using AI more and more in the work I do. I talk with ChatGPT quite often, I generate many of my “featured images” for this post using AI, and I’m always looking to do more with it. However, I’m noticing two recurring patterns of AI use that are making things worse. The first is […]
AI is creating a land rush in the worst way possible
Reading Time: < 1 minThere is a lot of good stuff that AI is bringing to us, but a recent luncheon that I attended showcased some of the bad stuff. During the lunch, they had each table briefly share some things that they were using AI for. Some were fine, some were helpful, and two were flat-out awful: The […]
Branded searches are taking over Google
Reading Time: < 1 minAs time has gone on, and our search engine patterns have changed, a big new trend is beginning to emerge: people are using Google for branded searches more than ever before. Put another way, people are searching for “Nike” instead of “best running shoes”, or “GreenMellen” instead of “web design companies in Atlanta”. People are […]
Google is a reward for getting marketing right in all the other channels
Reading Time: < 1 minI shared earlier this year that we need to avoid the mistake of giving Google credit for when other sources are really where your company was found. A few years ago I shared the story of how we found our CPA firm, and how they could have wrongly attributed things to Google. In a recent […]
You are trained on the content of your life
Reading Time: < 1 minAI can do some amazing things, and I’m using it more and more frequently. However, it has a major limitation — it hasn’t lived your life. Jay Acunzo worded this well in a blog post about his “Idea Impact Matrix” where he said: AI is trained on internet content. You are trained on the content […]
Don’t use AI for that
Reading Time: 2 minThere are a ton of great uses for AI, and more coming out every day. However, there are places that you can use AI that are likely not a smart move. I’m not talking about using AI to cheat on your homework or for other nefarious purposes (though those are clearly bad too), but places […]