Reading Time: 2 min Over the past few years, it’s become popular for brand new podcasts to first publish an “Episode 0”, or something like “Introducing the xx podcast”. While introducing your podcast isn’t a bad idea, that’s not the real purpose of these initial episodes. Consistency is. The way they were built, with the exception of some shows […]
Content
Too many internal links can be a problem
Reading Time: < 1 min When adding content to your website, linking from one of your pages to another can be a great thing! As I’ve mentioned before (and a great example of an internal link), Google ranks individual pages, not full sites. Internal links help Google move around your site and get a better feel for the structure of […]
Blogging isn’t a tech issue, it’s a fame issue
Reading Time: 2 min I’ve said on here quite a few times that most everyone should have their own blog, and they should use it as the central place to share their ideas. I still fully believe that, but a recent post from Manuel Moreale has me rethinking my perspective a little bit. Here was his main point: No […]
Substack for easier subscriptions
Reading Time: < 1 min If you subscribe to this blog via email, you may have noticed a slight change in the format you receive, as I’ve recently moved the subscription part of this site to my new page at Substack. From your end, essentially nothing should be different. However, if you have your own blog or other content that […]
Google isn’t looking for tricks
Reading Time: < 1 min I’ve said for years that Google doesn’t really change the rules too often. Certainly we’ve seen a few major shifts in the last 20 years (SSL matters more, mobile functionality is huge, etc), but most of what Google looks for has been exactly the same — high quality content that your users find valuable. That’s […]
There’s room for your own island
Reading Time: < 1 min When people talk about the big companies online (like Google, Facebook, Amazon, Twitter, etc), it’s easy to think that they make up most of the internet. And while they’re indeed massive, they still only take up small chunks of space compared to the entire web. To help visualize this, Martin Vargic created a map of […]
It’s not about ranking first, it’s about ranking first for the right keyword
Reading Time: < 1 min Many people make it a goal to rank first in Google, and it’s not a bad plan. The problem is what you’re trying to rank first for. This is a common tactic that spammers use — they can promise you a #1 ranking as long as they don’t promise exactly what you’d be ranking #1 […]
Less is often more
Reading Time: < 1 min One of the brilliant things that Apple does with their products is not overthink the marketing, particularly the packaging. A great example of this was an excellent video produced years ago, showing what Microsoft might do with the incredibly simple iPod packaging: The idea comes back to a quote from Antoine de Saint-Exupery: Perfection is […]
The matrix of my posts
Reading Time: 2 min As I’m writing more and more posts on here, I’m noticing that they vary in two major ways in my head: The quality of the post, as determined by length and effort that I put in. Some posts I’m quite proud of, while others are merely good enough. The confidence I have in the content […]
Every web page should have a goal
Reading Time: 2 min If you have a website for your business, you almost certainly have a solid goal for the site. It might be to gain subscribers to your email list, encourage people to reach out to you for more information, or even to purchase a product directly on your site. Going a bit deeper, though, every page […]