I’m a big fan of marketing automation, when used correctly. We use it at GreenMellen from time to time, and it can be an effective way to send out information. However, automation doesn’t get you off the hook. People still ask questions and may want responses directly from you — and that’s a good thing! […]
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What Google’s Latest Changes Mean for Your Site
Below are the slides from my talk at WordCamp Atlanta this afternoon. If you want to keep up with this stuff from Google going forward, you can use the email subscription box on the right or subscribe to the podcast here: You can download the slides in this PDF or browse them here: Googles Latest […]
Fight to avoid the filter bubble
The “filter bubble” is a phrase coined by Eli Parser after he noticed that a search for “BP” came up with very different results for different people. You’ve likely seem similar things on Facebook and Google. Last year Bill Gates said: “(Technologies such as social media) lets you go off with like-minded people, so you’re […]
My first real post with Gutenberg
If you do much work in the WordPress world, you have likely heard about the new “Gutenberg” editor that is coming to WordPress in the coming months. It’s a drastic change to how you work with posts and pages, and it should be a great thing. If you’re not familiar with it, this Meetup recap […]