Reading Time: 2 min Serendipity is one of those things that just seems to kind of happen on its own, similar to luck. However, just like luck, you can do things to make those random bits of serendipity happen more often. David Perell feels that writing can be the best kind of networking, and I tend to agree. In […]
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20 years of blogging
Reading Time: < 1 min 20 years ago tomorrow, on March 17, 2004, I published my first blog post. Or least, it’s the oldest that I can find. WordPress was less than a year old, and my first post regarding WordPress came just a few weeks later. I’ve been hit or miss over the years. There were some very slow […]
Blogs are still among the highest-ranking pages
Reading Time: < 1 min While it’s been well-established that users don’t click on the “blog” page for most sites, having those posts can still be incredibly valuable. The purpose of most blogs (not this one) are to drive people to the website via Google search, and then lead them to the pages that matter (registration, purchase, etc). For those […]
You can’t hope for consumer reality
Reading Time: < 1 min A few times on Gary Vaynerchuk’s podcast I’ve heard Gary repeat a very simple phrase: “you can’t hope for consumer reality.“ His push is related to marketing, and particularly to social media. You may be comfortable using Facebook, but if your audience is teens, then Facebook promotions would almost certainly fall flat. You might love […]
Do you want to write more? Do nothing.
Reading Time: 2 min Writing can be difficult. There are times when you know it needs to be done but you just don’t want to do it (or you don’t have any ideas, or some other excuse). Neil Gaiman, author of dozens of popular books, has an excellent solution that’s served him well. When it’s time to write, he […]
Who will reap the value of AI?
Reading Time: 2 min The future of AI is still quite muddy, but it’s clear that big changes are coming. As AI continues to develop, who stands to gain the most from it? While it could be companies like ours, or perhaps huge companies like Google or Apple, I think it might benefit the average user the most. In […]
Creativity rarely comes from a bolt of lightning
Reading Time: < 1 min In Seth Godin’s book “The Practice“, he says: Creativity is a choice, it’s not a bolt of lightning from somewhere else. I 99% agree with him. My 1% disagreement stems from the times where creativity essentially does come out of nowhere. Some of the posts on here and some projects I’ve created in my life […]
You probably don’t need that complex marketing funnel
Reading Time: 2 min Marketing funnels can be a fantastic way to generate sales for your company. We help companies set up marketing funnels from time to time, and they work great! However, in most cases building a marketing funnel should be fairly far down your list of priorities. At its core, a marketing funnel is just a series […]
Social media isn’t for content, it’s for distribution
Reading Time: 2 min I’m not sure how you found this post of mine, but there’s a good chance that it was from a social media channel. Social media can be a great way to share thoughts and ideas, but it’s generally a bad place to develop deep content. A little over two years ago I told you about […]
Why should your website rank higher than theirs?
Reading Time: < 1 min A few weeks ago I was chatting with a friend and he was upset that his site wasn’t ranking first on Google for a particular keyword. We ran the search, and sure enough he was in fifth. I proposed a very simple challenge: click the top ranking, and then tell me if his site really […]