Reading Time: 2 min Things are changing quickly when it comes to getting your site to rank well on Google. A big one, as I shared a few months ago, is that 64% of visitors that use Google never end up visiting a traditional website, instead getting the answer from Google itself or from a related Google product (Maps, […]
Content
Reflecting on experiences
Reading Time: < 1 min We all experience many things, and there is a lot to be learned from those experiences. The question is: how do you actually learn from them? As explained in Tara Jaye Frank’s book “The Waymakers“, it’s not the experience itself that creates the learning. She shares: John Dewey, American philosopher, educator, and cofounder of the […]
Who are you working for?
Reading Time: < 1 min People talk about “the algorithm” incessantly, and for good reason. If you’re sharing content online you want it to be seen, and the algorithm is a big piece of that in many cases. Chasing the algorithm is one way to approach business, and it’s one that we certainly take from time to time. Depending on […]
You can escape the algorithms, but you need to work for it
Reading Time: 2 min We all hear many people complaining about “the algorithms” on social media, and it’s often a legit complaint. At best, the algorithms show us a bunch of stuff we didn’t ask for. As worst, they could be affecting political outcomes. Part of the problem is the algorithms themselves, but the other part is our overall […]
It doesn’t matter what you think your customers “should” care about
Reading Time: < 1 min Last month I shared a bit about how I feel the web should be these days. As I pointed out in that post, my “should” is irrelevant. I can push toward that better web to a degree, and I’ll continue to, but I also need to spend most of my time dealing with the web […]
Unique shows for everyone
Reading Time: 2 min I recently watched the episode of “Black Mirror” on Netflix titled “Joan is Awful” and it opened up some interesting conversations. The quick summary of the episode is that Joan comes home from work one day, fires up “Streamberry” (a spoof of Netflix) and discovers there is a new show featuring her life from that […]
We think that’s stupid
Reading Time: < 1 min Recently the “Art of Investing” podcast had the guys from the “Acquired” podcast on their show to discuss how Acquired has grown to be what it is (roughly 300,000 downloads per episode). There were a lot of great moments in the show, but one that stood out was when Ben and David were talking about […]
What the web is versus what we want it to be
Reading Time: 2 min In recently listening to a podcast from Gary Vaynerchuk, I realized how differently him and I see the world. While I respect what he does, and I follow a lot of his advice, it comes from a different direction. In particular, Gary provides a ton of great ideas on how to generate increasingly large amounts […]
Using RSS to sniff out AI
Reading Time: 2 min While RSS has almost completely disappeared from the tech landscape, I’m still a big fan of it. I get the majority of my information via RSS, and it’s fantastic. If you’re not familiar with RSS, it’s essentially a way to subscribe to news sites and blogs. It’s not unlike getting email updates on every new […]
The evolution of websites
Reading Time: 2 min The internet is changing rapidly, thanks to big shifts in social media and the ongoing wave of AI. Websites have largely remained the same in recent years, staying strong as the home for every business on the internet. I don’t think that will be changing anytime soon, but the nature of the sites themselves may […]