Reading Time: 2 min “Gated content” on websites has historically been a great way to build an email list. I’m sure you’ve done it — there’s a great PDF that interests you like “10 ways to prepare your lawn for the fall”, and it’s free if you just give over your email address. Generally speaking, it’s a win-win situation; […]
Content
You are advertising to a moving parade
Reading Time: < 1 min Advertising tycoon David Ogilvy had many tremendous ideas when it came to advertising, but one of his big ones was to stick with what works. In his mind, companies switched from one marketing tactic to another far before the first one had run dry. If you’re sick and tired of the ads that you’re running, […]
Writing a summary is 100x more valuable than reading one
Reading Time: 2 min I’ve recently started listening to David Senra’s “Founders” podcast, and it’s fantastic! Every week he reads a biography of someone interesting and then shares his insights from the book in a ~60 minute podcast. While I’m enjoying listening to it, and I’ll continue to do so, I can’t help think one thing — David is […]
Visit your notes more often, not less
Reading Time: < 1 min There are a lot of tools out there to help automate your note-taking. For example, a recent episode of Tech Talk Y’all shared the Omnivore app, which can automatically move highlights from your Kindle into Obsidian. It’s really slick, but I think it takes things the wrong direction for me. My notes are intended to […]
The clarity of an idea is based on the person receiving it
Reading Time: 2 min When sharing ideas and strategies with others, I try to be very clear. This takes two forms: First, it’s not magic. It irritates me when people tell me they have someone “doing SEO” for their site, but they have no idea what they’re doing. We strive to be clear and transparent with what we do, […]
If you finish your to-do list, that’s problematic
Reading Time: 2 min As a guy that prides himself on productivity, I’ll admit that the title of this post is really weird. As I dug in, though, the concept has slowly made more sense to me. This comes from a recent episode of the Cortex podcast, where CGP got into this a good bit. It started as a […]
What service do you offer?
Reading Time: 2 min Between our business mail service and returning Amazon orders, I visit our local UPS Store quite a lot. They’re great! A few doors down from them I often see a few trucks for Sluss+Padgett, a company that does… something? Here are their trucks: I appreciate a nice clean design, but their “See the difference” tagline […]
Produce more, because so much of it should be trashed
Reading Time: < 1 min It’s difficult to create high-quality content. Whether we’re talking about words, art, video or any other medium, there is a lot of scrap that needs to be created before you get to the good stuff. In “Excellent Advice for Living“, author Kevin Kelly shares it like this: The main reason to produce something every day […]
We are impossible to imitate
Reading Time: 2 min Over the years, an interesting thing we’ve done at GreenMellen is to literally give all of our “secrets” away. Across dozens of podcast episodes, hundreds of Meetup events, and thousands of blog posts, we don’t hold anything back. I often joke that our Meetups are when our competition all visit and we tell them all […]
Let people quietly follow you online
Reading Time: < 1 min I’m one of those people that rarely removes any connections on social media. Sure, if someone is acting wildly inappropriate I’ll cut them loose, but I have hundreds of connections on various sites that I’ve not spoken with in years. I should work to solve that at some point, but that’s not what this is […]