Reading Time: 2 min When it comes to generating content online, there are generally one of two goals behind it. While they sounds like very similar ideas, the approach for each can be quite different. Let’s assume we’re talking about a blog post like this one. While the main post lives on my website, there are many different ways […]
Content
The Bible at my fingertips
Reading Time: 2 min A few years ago, I started loading the Bible into my note-taking system. I did it a little bit at a time, adding chapters as needed along the way. Here is a video I created a couple of years ago to show how I was approaching it: I may have eventually built it all out […]
Start those new habits now
Reading Time: 2 min I wrote the title of this post with another idea in mind, which I’ll get to in a moment, but it reminded me of something else. With the new year coming up, January 1 is a fine time to start a new habit. I wish you well if you do, there’s no reason to wait […]
A video on your home page is likely a sign of bad messaging
Reading Time: < 1 min This isn’t an ironclad rule, but if you have to include a video on the home page of your site to explain how your product or service works, it’s likely a sign that your messaging needs help. Not long ago, the guys on the Marketing School podcast made this very argument, and I tend to […]
Precise attribution is nearly impossible, and that’s ok
Reading Time: 2 min When we’re helping a company with their marketing efforts, we have a variety of tools that we employ to help track data and understand how things are performing. Starting with tools like Google Analytics, we set up data scorecards, heatmaps, trackable phone numbers, and a variety of excellent tools to help with our efforts. At […]
What happens when content REALLY takes off?
Reading Time: 2 min The pace of content on the internet already seems to be at a blistering speed. Twitter sees roughly 350,000 tweets per minute. Users watch roughly 4.5M YouTube videos every minute. Add in other social networks like Facebook, Instagram and TikTok, and the numbers are unreal. With that we haven’t even talked about web content. Sites […]
The public to public bridge?
Reading Time: 2 min About a year ago, I shared some great thoughts from David Perell about the concept of the public to private bridge. In short, the idea there is to use public channels like social media to drive people back to private assets you fully control (like your blog and email list). Given the volatility of social […]
Filtering the entirety of my internetting through RSS
Reading Time: 2 min In an episode of the Cortex podcast (#122: State of the Apps 2022), one of the hosts expressed his desire (and near achievement) to “filter the entirety of my internetting through RSS“. As that’s something I’m chasing as well, I thought it was an interesting statement and something worth unpacking a bit. First, some of […]
Expand all acronyms the first time you use them
Reading Time: < 1 min This is something I’m generally pretty good about, but I need to make sure I stay focused on it. Particularly in the world of marketing, there are acronyms everywhere that you look. While I use them frequently and know what most of them mean, those that I interact with may or may not. Whatever your […]
Constraints can be useful
Reading Time: 2 min Last year I binged through the show “The 100” and had the same experience that many others had — it was fantastic at the beginning, but faded as the seasons wore on. There are different theories as to what happened, but I think the lack of constraints hurt them. Having constraints can be a wonderful […]