Reading Time: 2 min I’ve shared many times that your content usually shouldn’t be vapor. There are times when a quick story can come and go, but most your content should be available for years. Related, I’m continuing to refine my use of RSS to make it more about people. With most folks that I meet, I try to […]
Social Media
Hashtags are just words
Reading Time: 2 min You’ll find hashtags on almost every social media platform, and occasionally on some websites. While they can be very helpful in certain cases, they tend to be wildly overused. First, they almost never help with rankings. If you include the hashtag “#DigitalMarketing” in a post of yours, the only value that brings is if other […]
When your filter bubble works too well
Reading Time: 2 min Over the past decade or so, most people have been building a filter bubble around themselves — only seeing the content that they want to see, and hiding everything else. Sites like Facebook do it quietly and automatically, meaning you have to really fight if you want to keep a nuanced view of the world. […]
That might be a great sermon idea
Reading Time: 2 min After church a few weeks ago, I went up and spoke to our pastor for a few moments. Nothing major, just thanking him for a solid message and encouraging him a bit. He took part of what I said and replied with “that might be a good idea for a sermon”. Like any good pastor, […]
Seeking social status gives others power over you
Reading Time: < 1 min There are a lot of people with millions of followers on social media. Many call themselves “influencers” because they feel they have influence over their followers, but in most cases they really don’t. William Irvine’s excellent book “A Guide to the Good Life” says it perfectly: “If we seek social status, we give other people […]
Talk less like ChatGPT
Reading Time: < 1 min ChatGPT and other AI-writing tools are fantastic, but they still have a type of feel about them. While they mix in some filler words and sentences, it’s pretty easy to tell that they were AI-generated, because they mostly share lists of facts. Is that how you talk? Some people do. In a recent episode of […]
Learning versus live tweeting
Reading Time: < 1 min When people attend a conference, I find that they often fall into one of two categories. Those that take deep notes, and try to gather all of the knowledge that they can. Those that live tweet throughout the event, sharing as much as possible. Both are great, for sure! They’re different goals and they bring […]
More consumption doesn’t mean you’re better informed
Reading Time: 2 min The latest episode of the Cortex podcast was quite long (a bit over two hours), but had some fascinating bits in it. Myke has decided to leave Twitter, and much of the discussion was around that. Leaving Twitter is an interesting discussion in and of itself, but it was the higher-level discussion they had about […]
Don’t let your content be vapor
Reading Time: 2 min I recently finished reading the book “The Business of Expertise” and it was fantastic. If you’re in a creative field, I highly recommend it. As I’ve shared before, I try to carefully track the books I read and work to know why I’m reading a particular book. In this case, my notes show that my […]
Strategy or tactic?
Reading Time: < 1 min While recently reading “The 1-Page Marketing Plan“, author Allan Dib frequently came back to the same concept of explaining the difference between a strategy and a tactic. In his words: Understanding the difference between strategy and tactics is absolutely key to marketing success. Strategy without tactics leads to paralysis by analysis. Tactics without strategy leads […]