Reading Time: 2 min Spam is just a bad thing. We all hate it. The problem I’m finding lately is that it’s also making good things appear to be more questionable. “Why did you write about that?” A while back, I shared on my Facebook about some great new charging cables we bought for our devices around the house. […]
Social Media
The location changes, but the story stays the same
Reading Time: < 1 min The world of marketing is moving faster than ever. If you’re reading this near the time when I published it, you’re likely considering how Clubhouse and TikTok fit into the world of Facebook, Twitter and Instagram. If you’re reading this further in the future, those all have likely changed. This inspiration for this post actually […]
The best use of hashtags
Reading Time: 2 min Hashtags show up all over the place in social media; sometimes used well, sometimes not so much. Here are some quick thoughts on them. They started for groups Chris Messina first proposed using a hashtag back in 2007. They weren’t linked to each other, but the idea was that users of his group could search […]
Brandolini’s Law
Reading Time: 2 min This is something we’ve all seen before, but I never knew what it was called. When someone posts false or misleading information online, the effort to refute it is generally an order of magnitude larger than to produce it. Coined in 2013 by Alberto Brandolini, it’s known as Brandolini’s Law, sometimes known as the “bullshit […]
Organized browser tabs with Workona
Reading Time: < 1 min I try out a lot of productivity tools over the course of a month, and most come and go pretty quickly. If they stick around in my workflow for at least a few weeks, I like to share them here. That’s the case with Workona. Here’s a quick intro video that they created for it […]
Time-shifting and Clubhouse
Reading Time: 2 min One of the greatest things that technology has created is the concept of time-shifting with much of our entertainment and communication. Back in the day, you had to tune in at a certain time to hear Paul Harvey. Now you can listen to Mike Rowe’s podcast, but listen whenever it’s best for you. Back in […]
I’m going to miss Facebook
Reading Time: < 1 min From the title, you might think I’m leaving Facebook, but I’m not. At least not yet. Time will tell. When I say that I’ll “miss Facebook”, it’s from the sense that it’s possibly the last social network that will have essentially everyone on it. A few years ago, I could look up almost anyone — […]
It’s people, not platforms
Reading Time: < 1 min In the book We’re All Marketers, author Nico De Bruyn makes a pretty clear statement that a lot of people seem to miss: To be an effective marketer, you need to recognize that it’s people, not platforms, that influencing today’s buyers. Put another way, Facebook isn’t going to help your company — Facebook users are. […]
Why social media moderation is so hard to fix
Reading Time: 2 min It’s easy to point fingers at social media moderators for doing a poor job, or for being unhappy with a decision from a “fact checker”, but things aren’t as easy as they seem, for two big reasons. It’s a brutal job First, being a social media moderator is an awful job. While we see things […]
Who do you trust?
Reading Time: < 1 min I was at a business event last year (pre-COVID) and an interesting thing happened. A few of us were chatting, when a woman came up to us with a great idea: “Let’s pass our business cards around, take photos of them, and share them on our social media accounts!“ While I’m happy to recommend businesses […]