Reading Time: < 1 min I’m finding Threads to be an excellent social media platform right now. It’s grown large enough to have great conversations, but not too large (yet) that it invites in all of the chaos. It’ll be interesting to see how it continues to grow, but right now it’s an excellent space to spend time in. Rand […]
Social Media
There’s still a world outside these walls
Reading Time: 3 min For those of you over 40, you can likely still remember the “good old days” on the internet, back when people set up their own places to visit, rather than relying on a handful of huge companies trying to lock your attention inside of their walls (which is very likely how you found this post). […]
The value of having social media followers is plummeting
Reading Time: 2 min Over the past few years we’ve seen a slow decline in the value of having “followers” on social media, as the algorithms continue to shift to show content to all users as they see fit. YouTube, while it’s changing quickly, is an example of the old model. More often than not, videos are shown to […]
They don’t care about your hot take regarding TikTok
Reading Time: < 1 min I was on a call recently with a potential client, and we got pretty deep into what he was looking to accomplish. I sort of summarized the call by saying something like “We’ll sell you a website and marketing, but I know that you’re just buying phone calls.“ Most businesses don’t want to improve their […]
We are generators of the media
Reading Time: 2 min A few weeks ago, PJ Vogt interviewed Ezra Klein on the Search Engine podcast. It was a fascinating interview and I encourage you to give it a listen, but one concept that Ezra shared really stuck out to me — we are generators of the media. He said this on a podcast, and I’m repeating […]
Three things that Bluesky is doing right
Reading Time: 2 min Bluesky is a relatively new social media platform, and at first glance it looks a lot like Twitter. As laid out by Mike Masnick in a great article on Techdirt, Bluesky is doing some excellent things to solve some of the major problems with social media. Moderation First, their moderation system is incredibly customizable. They […]
Social media isn’t the problem
Reading Time: 2 min The last decade has seen a lot of concern over the effect of social media on teens. Most recently is the U.S. government attempting to pass KOSA (the “Kids Online Safety Act”), which is unlikely to actually help very much. While there are certainly some concerns to be dealt with, social media by teens is […]
Social media isn’t free
Reading Time: < 1 min Social media can be a great tool to help your business, but only if you go at it the right way for your intended audience. A common mistake is to use social media simply because it’s “free”, but it’s really not. In his book, “The 1-Page Marketing Plan“, author Allan Dib explains it very simply: […]
Social media is the only place that kids can go
Reading Time: 2 min Congress is currently working on a bill called the “Kids Online Safety Act (KOSA)”, which sounds good in title, but really isn’t. Danah Boyd has an excellent article explaining what the purpose is and why this is likely to backfire in a big way. In an article where Techdirt was summarizing the state of KOSA, […]
Social media isn’t for content, it’s for distribution
Reading Time: 2 min I’m not sure how you found this post of mine, but there’s a good chance that it was from a social media channel. Social media can be a great way to share thoughts and ideas, but it’s generally a bad place to develop deep content. A little over two years ago I told you about […]