Reading Time: < 1 min As I’ve been working to improve my content on my LinkedIn profile over the past few months, I’ve learned a lot about how their algorithm works. For a while I was trying to tailor my posts to better suit their algorithm, but I’ve learned to (mostly) ignore it and focus on providing great value. For […]
Social Media
Should your offline activities affect your Twitter account?
Reading Time: 2 min I’ve seen a lot of posts from conservative friends that suggest that Russia and other adversaries shouldn’t be allowed to have Twitter accounts. After all, if Twitter banned Donald Trump, they should ban others too, right? Twitter’s response has generally been that accounts are only removed for actions taken by a user on Twitter, not […]
The best people ask the toughest questions
Reading Time: 2 min I’ve talked a good bit over the last few weeks about learning to ask better questions, and I’ve seen two people in particular that consistently do a fantastic job of it. Todd I was on a “book club” call with Todd Stanton a few weeks ago, and we were very fortunate to have the author […]
Collective sharing versus collective building
Reading Time: < 1 min The internet is at an interesting place right now, where sharing is becoming easier than ever, but building is becoming more elusive. As people continue to run to Facebook, Twitter, TikTok and other platforms, they’re finding it increasingly easy to share content. That’s a not a bad thing, for sure. While I work to obtain […]
Authenticity > Automation
Reading Time: < 1 min A few days ago, I received an email from a company that could “help us out”. Among other things, they promised to show us great ways to do telemarketing, email blasts, and ways to automate our connections and messages on LinkedIn. If you’ve followed this blog much at all, you know that I detest automated […]
Screenshots versus links
Reading Time: 2 min I’m seeing it more and more on social media, particularly on Facebook — someone will share an article, but rather than sharing a link to it they’ll just share a screenshot of the title and the first few sentences of the article. The problems This causes a few problems, with the main one being a […]
Making content that lasts
Reading Time: 2 min The odds are high that you’ll create some kind of content today, with the majority of it likely being on social media. Will it last? Seth Godin recently shared about the “cultural half-life” of ideas, and how our world is moving increasingly toward vaporous ideas that come and go as the social media algorithms move […]
Grace or outrage?
Reading Time: < 1 min To paraphrase Tim Kreider in an Op-Ed he wrote for the New York Times, “people love to feel right and wronged“. Particularly when it comes to social media, many people either want to be right or else they want to be offended. It’s easy to hate those you disagree with. For those that are Christians, […]
4.5 Billion Facebooks “likes” every day
Reading Time: 2 min I’ve said before that you are “the media”. Certainly big cable news channels and other outlets make an impact in our lives, but that impact is increasingly overstated. I tried to do some math to see how this works out, comparing the largest social network (Facebook) against one of the largest cable news shows (Tucker […]
Earn the trust first
Reading Time: < 1 min The other day, I got a message on LinkedIn from someone that I barely knew (I had met them at a Meetup some years ago, and hadn’t talked to them in at least three years). The message was something like: We have a new xxxx service with a “xxxx.” business model. It’s great for xxxx. […]