Reading Time: < 1 min There are a lot of people with millions of followers on social media. Many call themselves “influencers” because they feel they have influence over their followers, but in most cases they really don’t. William Irvine’s excellent book “A Guide to the Good Life” says it perfectly: “If we seek social status, we give other people […]
Social Media
Talk less like ChatGPT
Reading Time: < 1 min ChatGPT and other AI-writing tools are fantastic, but they still have a type of feel about them. While they mix in some filler words and sentences, it’s pretty easy to tell that they were AI-generated, because they mostly share lists of facts. Is that how you talk? Some people do. In a recent episode of […]
Learning versus live tweeting
Reading Time: < 1 min When people attend a conference, I find that they often fall into one of two categories. Those that take deep notes, and try to gather all of the knowledge that they can. Those that live tweet throughout the event, sharing as much as possible. Both are great, for sure! They’re different goals and they bring […]
More consumption doesn’t mean you’re better informed
Reading Time: 2 min The latest episode of the Cortex podcast was quite long (a bit over two hours), but had some fascinating bits in it. Myke has decided to leave Twitter, and much of the discussion was around that. Leaving Twitter is an interesting discussion in and of itself, but it was the higher-level discussion they had about […]
Don’t let your content be vapor
Reading Time: 2 min I recently finished reading the book “The Business of Expertise” and it was fantastic. If you’re in a creative field, I highly recommend it. As I’ve shared before, I try to carefully track the books I read and work to know why I’m reading a particular book. In this case, my notes show that my […]
Strategy or tactic?
Reading Time: < 1 min While recently reading “The 1-Page Marketing Plan“, author Allan Dib frequently came back to the same concept of explaining the difference between a strategy and a tactic. In his words: Understanding the difference between strategy and tactics is absolutely key to marketing success. Strategy without tactics leads to paralysis by analysis. Tactics without strategy leads […]
From Twitter to Mastodon?
Reading Time: 2 min While the Elon Musk + Twitter situation seems to get stranger by the day, many people are moving over to Mastodon instead. Whether it sticks or not remains to be seen, but it has potential to be a great solution. At it’s core, Mastodon is a decentralized social network that feels a lot like Twitter. […]
The power of Supertags in Tana
Reading Time: < 1 min I briefly mentioned Tana last month, which is a new note-taking app that I’m playing with. I’m finding it to be a very powerful tool, but their “Supertags” feature might be the best part. Rather than try to explain it to you, here is a short video that I created to show how it works: […]
Social Networking versus Social Media
Reading Time: 2 min In conversations that I have, I tend to mix the terms “social networking” and “social media”. According to Ian Bogost of The Atlantic, I probably shouldn’t. With all of the recent chaos on Twitter, Bogost spent some time in a recent article to unpack those two words, and how our shift from Social Networking –> […]
Who wants to hear your message?
Reading Time: < 1 min As time goes on, I’m becoming increasingly annoyed with unexpected interruption-based marketing. I’ve mentioned before that I’m fine with ads during TV shows, podcasts, and other areas where I expect it. I don’t like them, but I recognize that it’s part of the deal and it’s my “payment” for the content. Fair enough. However, as […]