Reading Time: < 1 min Is your marketing more monologue or an actual dialogue? There’s nothing wrong with a bit of monologue — buy a TV or radio ad, spread the message, and see what happens. Increasingly, though, customers are wanting more of a dialogue with the companies they do business with, and it’s important not to confuse the two. […]
Social Media
Use #CamelCaseHashtags
Reading Time: < 1 min I’ve talked about tips for accessible websites before, to make sure that every user can understand and appreciate your content no matter how they access it, but there is a simple tip that can help make your social media posts more accessible as well — use #CamelCaseHashtags CamelCase? “CamelCase” is when you put a capital […]
What is a Facebook “like farm”?
Reading Time: 4 min You see it all the time on Facebook: “Our previous winner of this car/boat/RV didn’t claim their prize, so now is your chance to win!“. As you may have guessed, there is no “previous winner” or even a prize — it’s all just a hoax. But why? “Like” Farming The scammers are building what’s known […]
Who’s listening – Facebook or Baader-Meinhof?
Reading Time: 2 min Facebook isn’t listening to your phone, but creepy things can still happen. I had a few things come up today that were assuredly random, but felt like someone might be listening. At lunch today, we talked about the Fyre Festival. It was the first I’d heard of it, but now I’m watching documentaries to learn […]
Before you worry about 1%, just get one
Reading Time: < 1 min A common phrase is that “even if only 1% of people do x…”, but that can be a dangerous place to start a conversation. Years ago, there was a musician looking for new ways to sell his music. He saved up and bought an ad in the back of a major magazine that had over […]
Fight to avoid the filter bubble
Reading Time: 2 min The “filter bubble” is a phrase coined by Eli Parser after he noticed that a search for “BP” came up with very different results for different people. You’ve likely seem similar things on Facebook and Google. Last year Bill Gates said: “(Technologies such as social media) lets you go off with like-minded people, so you’re […]
My new morning routine
Reading Time: 4 min A few weeks ago I was inspired by an episode of the Contactually podcast to work on setting a more focused morning routine. As I began working on building a good routine, Adam Walker talked about a great app during this episode of the Tech Talk Y’all podcast called “Morning Routine”. That app is only […]
I’ve finally found the perfect Twitter app on desktop, and it was right in front of me the whole time
Reading Time: 2 min Having used Twitter for a bit over a decade now (here was my first tweet back in 2007), I’ve spent a lot of time trying to find the best desktop app for Twitter. Some of my favorites in the past include Sobees and Seesmic and HootSuite, and I’ve spent a lot of time using TweetDeck. To […]
Think before you donate, for sure
Reading Time: 3 min You’ve undoubtedly seen this image passed around on Facebook during the holiday season, but virtually every claim in the image is false. I’m not sure why someone is presenting the info like this, but let’s dig in. The American Red Cross Claim: President and CEO Marsha J. Evans’ Salary for the year was $651,957 Plus expenses […]
How to easily keep up with 538 blogs
Reading Time: 3 min Imagine for a minute that you had to personally request each email that you wanted to receive. Each morning you’d get up and go through your list of people that might have email for you: “Kelly, do you have any email for me today?” Nope. “Ali, do you have any email for me today?” Yes, […]