We’re at an amazing point in history where gatekeepers no longer matter. While it can still be beneficial to get your company highlighted in the news (in a positive light, hopefully), that’s not something we all need to chase after.
- You don’t need to get signed to a record label to become a famous musician.
- You don’t need your video to get picked for “America’s Funniest Home Videos” to be seen by millions.
- You don’t need a publisher to believe in you in order to publish and sell your book.
In a recent podcast interview with Gary Vaynerchuk, Danny Meyer (the famous restaurateur featured in the book “Unreasonable Hospitality“) simply asked this question:
“How do we tell our story as opposed to asking others to tell it for us?”
Danny still looks for customers to leave great reviews of his restaurants, and wants the food critics of the New York Times to recommend them to their readers, but he knows he doesn’t need to rely on that. With the web, and social media in particular, they can tell their own story — and they do, very well.
Let others help you when you can, but if you’re “waiting for the big break” you can stop waiting and go chase after it yourself.