Reading Time: 2 min Why do I care if your company is 50 years old? I don’t, really. At least not yet. Yet many websites continue to lead with something like that at the front of their site. When a users visits your site for the first time, they don’t care about you — they just want to know […]
Business
Who do you trust?
Reading Time: < 1 min I was at a business event last year (pre-COVID) and an interesting thing happened. A few of us were chatting, when a woman came up to us with a great idea: “Let’s pass our business cards around, take photos of them, and share them on our social media accounts!“ While I’m happy to recommend businesses […]
We have to do something about it
Reading Time: 2 min Over the past few weeks, the stock market has been in a bit of a frenzy over the mess with GameStop. If you’re not familiar with what’s been going on, this is a good overview. The problem I’m seeing is a lot of people suggesting “we need to do something“. While perhaps things need to […]
What record label is Taylor Swift on?
Reading Time: < 1 min What label is Taylor Swift on? It doesn’t matter. It matters to the record label, and it might matter to Taylor, but it doesn’t matter to you or I. We just care whether we can access her on Spotify or YouTube Music or wherever we try to stream. What network produced “The Office”? All most […]
Reading for the altMBA
Reading Time: < 1 min I’m taking part in Seth Godin’s latest class of the altMBA next month, and the books for the session just arrived at my house. These aren’t textbooks or anything — just normal books you can get on Amazon. Some have been on my “to read” list, and some weren’t, but they’ll all be getting read […]
The new WordPress.com site building service
Reading Time: < 1 min A few weeks ago, WordPress.com (not to be confused with the free downloadable software at WordPress.org) announced that they were going to be offering a site building service. This has concerned a lot of folks in the industry (“they’re going to steal our business”), but I think the concern is overblown. In fact, this is […]
Seriously, start your own blog
Reading Time: < 1 min While I’d love to see some kind of open-source, distributed social network start up, nothing is on the immediate horizon. However, we already have the tools in place to mostly do it ourselves. Here’s some thoughts about how we could make a better social network by starting our own blogs. If you need help getting […]
Monologue vs Dialogue
Reading Time: < 1 min Is your marketing more monologue or an actual dialogue? There’s nothing wrong with a bit of monologue — buy a TV or radio ad, spread the message, and see what happens. Increasingly, though, customers are wanting more of a dialogue with the companies they do business with, and it’s important not to confuse the two. […]
If your product is great, price is only a tie-breaker
Reading Time: 2 min I’m a big fan of the 2Bobs podcast, and an episode of theirs from a few years ago (“Truths and Myths About Money“) crept back into my mind recently. In that episode, Blair Enns said two very important things about pricing your product or service. Price is ideally only a tie-breaker When you find the […]
Good salespeople have good return policies behind them
Reading Time: 2 min My wife just picked up a new pair of running shoes from Big Peach Running Co recently, and she commented how the salespeople there are always so helpful and never put pressure to buy. Without really thinking, I said “Yep, it’s because they have such a good return policy.“ After taking a few minutes to […]