Reading Time: 2 min On to the 9th questions from “Tribe of Mentors” by Tim Ferriss (see all previous questions here). This one is: What are bad recommendations you hear in your profession or area of expertise? Steven Pressfield believes that going deep is not done often enough: Real work and real satisfaction come from the opposite of what […]
Business
3: How has a failure set you up for later success?
Reading Time: < 1 min The third question to tackle from “Tribe of Mentors” by Tim Ferriss (you can see all of the questions here) is this one: How has a failure, or apparent failure, set you up for later success? Do you have a “favorite failure” of yours? There were two great answers that I highlighted from the book. […]
Interruptions with unbalanced scale
Reading Time: < 1 min When it comes to spam, unbalanced scale is a rapidly increasing problem. It’s bad enough when one person reaches out directly to you with an unsolicited offer, but when that one person can quickly send out hundreds or thousands of those offers, things fall apart quickly. It goes back to a post from nearly a […]
Social media isn’t free
Reading Time: < 1 min Social media can be a great tool to help your business, but only if you go at it the right way for your intended audience. A common mistake is to use social media simply because it’s “free”, but it’s really not. In his book, “The 1-Page Marketing Plan“, author Allan Dib explains it very simply: […]
Everything you purchase is a bargain
Reading Time: 2 min Most of us try to be wise with our money when shopping, and finding a bargain is a great thing! When it comes down to it, though, everything you purchase is a bargain. From Seth Godin’s book “This is Marketing“, he explains: Everything that we purchase—every investment, every trinket, every experience—is a bargain. That’s why […]
How easily will they let you quit?
Reading Time: 2 min I’m finding that one good measure of a company or service is how easily they’ll let you quit. If they’re a great company, they make it easy to leave because they’re confident you’ll stick around. If they’re a bad company, they’ll create and enforce terms to force you to stick with them whether you want […]
Say something
Reading Time: < 1 min We have a fantastic team at GreenMellen, but that can lead to situations where if someone on the team is doing a great job with their work, it can often go unnoticed. “Of course they did great work on x, that’s their job“. It’s explained much more eloquently in Patrick Lencioni’s book “The Ideal Team […]
Who will reap the value of AI?
Reading Time: 2 min The future of AI is still quite muddy, but it’s clear that big changes are coming. As AI continues to develop, who stands to gain the most from it? While it could be companies like ours, or perhaps huge companies like Google or Apple, I think it might benefit the average user the most. In […]
You’re already paying for your new website
Reading Time: 2 min There are times when building a new website is a difficult decision. The current site is fine and still doing the job, but you know it could perform better and generate more leads if it were tightened up. There are other times when you know you need a new website, but you simply haven’t done […]
Efficiency vs Effectiveness
Reading Time: < 1 min I’ve long thought that efficiency and effectiveness were roughly the same thing. There are some small differences, but they’re both about getting things done. After reading more about both, their differences are more pronounced than I realized. Peter Drucker separates them simply by this: “Efficiency is doing things right; effectiveness is doing the right things.” […]