Reading Time: < 1 min Another great segment from the recent “Founders” episode about Sam Walton is related to finding ways to hire creative people. More specifically, how do you determine the creativity of someone during an interview? Here’s a bit from the show: One of the best ways to find creative people is to ask a simple question. What […]
Business
Founders shouldn’t be hireable
Reading Time: < 1 min As GreenMellen has grown over the years, one of the challenges that Ali and I have faced is figuring out what our roles should be at various stages. Early on it was easy; she was the designer and I was the developer. Once those roles were filled by others, where did that leave us? It’s […]
Know, respect, trust
Reading Time: < 1 min We’ve all heard the saying that we buy things from people that we “know, like and trust”, and I agree with that. I’d much rather purchase something from someone that I know, who I find likable, and who I trust. In recently reading the book “How Clients Buy“, the authors worded it slightly differently every […]
Big egos that look small can be super valuable
Reading Time: < 1 min It take a big ego to run a big company, but most people aren’t fans of those with big egos. The solution? Keep your ego in check. In an episode of the Passion & Pain podcast, they had David Senra on as a guest and David put it this way: “I don’t think that you […]
Make decisions before circumstances force them to be made
Reading Time: < 1 min March 2020 was a scary time to be a business owner. Things were still going well for us, but the future was very uncertain — for everyone! Ali and I took some time that month to plot out two sets of scenarios for our business. The plan was simply to be ready. If things went […]
Movie tickets are sunk costs
Reading Time: 2 min The idea of a “sunk cost” has always been interesting to me. I understand it rather well, but it often feels counter-intuitive. As a result, I love finding new ways to explain it to help me widen my understanding. If you’re not familiar with the term, Wikipedia defines it as “a cost that has already […]
Authentic reach-outs
Reading Time: 2 min I try to stay in touch with many people in my life, as relationships of all kinds are generally a great thing to have. I also notice when others reach out to me, which is always appreciated. While there are a lot of people that I know I need to reach out to, I also […]
How we work with our clients
Reading Time: 4 min Over the years we’ve refined our approach in working with clients to help make sure the relationship is solid, successful, and mutually enjoyable. As we’ve honed that approach, we’ve come up with 11 items that explain how the relationship will work. I hope this list helps you in two ways: The items in this list […]
If your goal is to bring people to your website, don’t immediately ask them to leave
Reading Time: 2 min An interesting trend I’ve noticed over the last few years is for websites to include links to their social media platforms at the very top of the site. It seems counter-productive to work hard to bring users to your website, only to immediately ask them to go off to Facebook or Instagram instead. There are […]
What is the opposite of friction?
Reading Time: < 1 min One of the things that have made the Savannah Bananas baseball team so popular (as shared in the book “Banana Ball“) was very simple — remove as much friction as possible from baseball. From the book: “Here’s what I don’t understand about many businesses. Why do they continually do the things that their customers hate? […]