Reading Time: < 1 min I’ve long thought that efficiency and effectiveness were roughly the same thing. There are some small differences, but they’re both about getting things done. After reading more about both, their differences are more pronounced than I realized. Peter Drucker separates them simply by this: “Efficiency is doing things right; effectiveness is doing the right things.” […]
Business
Legality is not morality
Reading Time: 2 min A few weeks ago, at the encouragement of a friend, I joined a Zoom session with a bunch of marketing folks that meet every month. Previous topics have looked interesting, but my calendar didn’t allow me to attend until this one. The subject this month? “How to improve your cold email outreach.” It was as […]
A Nimble contact list
Reading Time: 3 min I’ve briefly mentioned the tool “Dex” on here a few times, as it’s a great tool to help you remember to catch back up with old contacts. It does an excellent job, but it has one major problem — it doesn’t sync with my contacts. It can pull in my contacts, as well as email […]
Some businesses just don’t have the value
Reading Time: 2 min I’ve come up with a handful of business ideas over the years that just didn’t have the right math behind them. These are things like products that provide $20 worth of value but would cost $100 to produce. It’s just a losing bet. I’ve had a few app ideas like that, a crazy idea with […]
What does your business do without?
Reading Time: < 1 min Great companies do a good job of filtering out the wrong customers. I think we do it pretty well by filtering out potential clients with a budget that is too small (or too large), or a need for features that aren’t in our areas of expertise. It’s something we’re trying to get consistently better about […]
We suggest this one
Reading Time: 2 min Almost every transaction that you make comes with some kind of push for an upsell. The question is, are they trying to upsell you just to make more money, or are they honestly trying to help you get more out of your purchase? It undoubtedly varies from company to company, but I see three things. […]
The downside of the “magic email”
Reading Time: 2 min “The Magic Email” is such a strange tool to me. It’s so simple, yet it’s so effective. If you’re not familiar with it, this link explains what it is. I’ve used it a good bit over the years, and the results have been amazing. In the past six years I’ve used it 44 times (once […]
10x vs 1/10th
Reading Time: 2 min In recently reading Alex Hormozi’s book “$100M Offers“, he gave an interesting challenge. From the book: 10x to 1/10th test. If my customers paid me 10x my price (or $100,000) what would I provide? If they paid me 1/10th the price and I had to make my product more valuable than it already is, how […]
Early weaknesses lead to great trust
Reading Time: < 1 min When you’re showcasing a product or a service to a potential client, sharing the weaknesses of your product early can be a great way to gain more trust. From Robert Cialdini’s book “Pre-Suasion“: Rather than succumbing to the tendency to describe all of the most favorable features of an offer or idea up front and […]
Sticking to the script
Reading Time: 2 min As a business owner it can be tough to turn away opportunities, even if they’re not a good fit for what you do. I’ve been guilty of taking on clients over the years that we probably shouldn’t have, and it’s something I’ve worked on improving over the years. We still do a great job for […]