Reading Time: 2 min The psychology of selling makes me kind of sad. I wish that everyone could just price fairly, explain the product honestly, and we’d go from there. That’s clearly a dream that will never happen, and psychology will always play a part in human-led purchasing decisions. What’s interesting is that psychological tricks can work even if […]
Marketing
Why are your analytics so complicated?
Reading Time: 2 min The great thing about digital marketing is that it’s so easy to measure everything that you do. The bad thing about digital marketing is the same thing. All of the data in the world sounds great in theory, but it can quickly become overwhelming. I’ve seen companies that produce 30 page website data reports every […]
You probably don’t need that complex marketing funnel
Reading Time: 2 min Marketing funnels can be a fantastic way to generate sales for your company. We help companies set up marketing funnels from time to time, and they work great! However, in most cases building a marketing funnel should be fairly far down your list of priorities. At its core, a marketing funnel is just a series […]
Social media isn’t for content, it’s for distribution
Reading Time: 2 min I’m not sure how you found this post of mine, but there’s a good chance that it was from a social media channel. Social media can be a great way to share thoughts and ideas, but it’s generally a bad place to develop deep content. A little over two years ago I told you about […]
Legality is not morality
Reading Time: 2 min A few weeks ago, at the encouragement of a friend, I joined a Zoom session with a bunch of marketing folks that meet every month. Previous topics have looked interesting, but my calendar didn’t allow me to attend until this one. The subject this month? “How to improve your cold email outreach.” It was as […]
The QR code scams
Reading Time: 2 min I’ve mentioned a few times on here how I love that fact that QR codes are essentially open-source. They don’t call back to some main database to pull the results, as all of the data is literally in the QR code itself. It’s a fantastic way to share simple bits of data, like links to […]
Scale the unscalable
Reading Time: < 1 min AI is making it easier to generate mountains of content, and it’s only getting faster, but that’s not what your customers want. If you want to stand out, swim the other way. Send lumpy mail. Host local events. Do things that aren’t easy to scale. There’s certainly a place for a degree of automation in […]
Marketing isn’t magic
Reading Time: 2 min I was talking to a friend a few weeks ago that was working with a new company. That company had been outsourcing their SEO (Search Engine Optimization) work to another firm for a few thousand dollars a month, but it was unclear exactly what that other firm was doing. When asked for details on what […]
Having mutual friends doesn’t justify a connection
Reading Time: 2 min While I consider LinkedIn to be my favorite social network these days, it also tends to have the largest amount of spam. If you can filter out the spam requests the core feed is quite good, but the effort to filter out junk is slowly getting heavier all the time. Part of this is the […]
Promote what you love, or bash what you hate?
Reading Time: < 1 min When you’re in a competitive environment, be it sports, business, or politics, there are two ways you can approach things: you can promote what you love, or you can bash the other side. There may be some merit to each, but we’re all generally better off if we focus on ourselves. In his book “Excellent […]