Reading Time: 2 min If you’re striving to get your site to rank higher in Google, you often hear two big things: Google loves more content and Google loves fresh content. Neither are necessarily true, though they’re not necessarily false either. For the sake of simplicity, let’s consider “more content” and “fresh content” to be the same thing. If […]
Marketing
Eliminate to get great
Reading Time: < 1 min I’ve mentioned a few times on here that the more you polish a piece of writing or a speech, the shorter it will generally become. As you refine your points, you can find easier ways to get things across and allow people to understand your point with few words. These great quotes from Blaise Pascal […]
Features aren’t benefits
Reading Time: 2 min Something I see many companies struggle with, and I tend to fall into quite a bit too, is trying to promote features as benefits. While features of a product should lead to benefits for the customer, they shouldn’t be positioned as such. Custom Post Types For example, a feature that we include on many websites […]
Do you need to buy ads to sell your product?
Reading Time: < 1 min I hope not. That’s not to say that buying advertising is a bad thing, as it can certainly help your product be seen by more potential customers, but if advertising is your only hope then you’re likely in big trouble. Albert Lasker put it this way: “The product that will not sell without advertising will […]
Pitch to get the hitter out
Reading Time: 2 min When trying to sell your product or service, many people tend to gravitate toward defending the problem that they would be mostly likely to see. For example, if you work part-time at a Verizon store, the price tags on the phones there likely seem pretty high to you. If someone comes in looking for a […]
The right way to forward URLs
Reading Time: < 1 min When it comes to forwarding addresses on your website, there are a few different scenarios to consider. First you have the “always forwarded” pieces like I shared a few years ago, to catch special URLs or typo domains. The other scenario is when you build a new website to replace your old one, and want […]
Authenticity > Automation
Reading Time: < 1 min A few days ago, I received an email from a company that could “help us out”. Among other things, they promised to show us great ways to do telemarketing, email blasts, and ways to automate our connections and messages on LinkedIn. If you’ve followed this blog much at all, you know that I detest automated […]
Does “near me” help your website rank better?
Reading Time: 2 min Many people include the words “near me” when performing local searches on Google, such as searching for something like “car dealer near me”. Google understands this, and essentially extracts “near me” and just runs it as a local search, which makes sense. However, if Google treats it that way, does it make sense to include […]
Lead with empathy
Reading Time: < 1 min Shari Levitin has a theory that the two main things a leader needs are competency and empathy, and empathy needs to come first. If you lead with empathy to build a relationship, then your competency can come into play to help close the deal. If you’re lacking either one, you’re out. Ultimately, she says that […]
Is your product the best use of their money?
Reading Time: < 1 min When you have a product or service for sale, your main goal is generally for people to exchange money to acquire what you’re offering. They key to remember is that your product needs to literally be the best use of their money in that time. Whether you’re selling a $2 soda or an $80,000 car, […]