Reading Time: < 1 minLast month I shared a bit about how I feel the web should be these days. As I pointed out in that post, my “should” is irrelevant. I can push toward that better web to a degree, and I’ll continue to, but I also need to spend most of my time dealing with the web […]
Marketing
Strategy lasts longer than tactics
Reading Time: < 1 minIn recently reading Alex M H Smith’s “No Bullsh*t Strategy” he shared some interesting thoughts on strategies versus marketing tactics. In essence, his approach is that strategies should be something you set once and run for years, while the specific tactics may change quite often. Specifically, he says: “What you need to get comfortable with […]
Don’t ignore the shady marketers
Reading Time: 2 minI was hanging out with a friend a few weeks ago when they got an unknown call on their cell phone. With a few minutes of free time, I encouraged them to answer it to see what happened. It was a local lawyer that had seen a public record of them being in a recent […]
We think that’s stupid
Reading Time: < 1 minRecently the “Art of Investing” podcast had the guys from the “Acquired” podcast on their show to discuss how Acquired has grown to be what it is (roughly 300,000 downloads per episode). There were a lot of great moments in the show, but one that stood out was when Ben and David were talking about […]
What the web is versus what we want it to be
Reading Time: 2 minIn recently listening to a podcast from Gary Vaynerchuk, I realized how differently him and I see the world. While I respect what he does, and I follow a lot of his advice, it comes from a different direction. In particular, Gary provides a ton of great ideas on how to generate increasingly large amounts […]
The problem with the purple cow
Reading Time: < 1 min21 years ago, Seth Godin wrote a short (and very popular) book called “Purple Cow“. If you’ve not read it, here is a very quick snippet that explains the premise: “The world is full of boring stuff—brown cows—which is why so few people pay attention…. A purple cow… now that would stand out. Remarkable marketing […]
Creating “zero click” content
Reading Time: 2 minAs I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website […]
The balance between lift and attribution
Reading Time: 2 minI’ve shared a few times on here how precise attribution of online activities is becoming more and more difficult to track. It feels like companies are collecting every bit of information that they can about us, which is true, but it’s becoming trickier to put all of the pieces together. Ad blockers and cookie policies […]
How we work with our clients
Reading Time: 4 minOver the years we’ve refined our approach in working with clients to help make sure the relationship is solid, successful, and mutually enjoyable. As we’ve honed that approach, we’ve come up with 11 items that explain how the relationship will work. I hope this list helps you in two ways: The items in this list […]
If your goal is to bring people to your website, don’t immediately ask them to leave
Reading Time: 2 minAn interesting trend I’ve noticed over the last few years is for websites to include links to their social media platforms at the very top of the site. It seems counter-productive to work hard to bring users to your website, only to immediately ask them to go off to Facebook or Instagram instead. There are […]