Years ago I was talking with a woman named Carol about personal branding in search results. Her philosophy was to focus on one platform (LinkedIn) so she could “avoid having too much info about her show up online”. It makes sense at first, but the problem with that approach is that when someone searches for […]
SEO
301 redirects now pass their full value to the recipient
If you ever need to redirect users from one page to another — due to website consolidation, new URL or some other reason — the ideal way to do it is via a “301 redirect”. A 301 redirect is considered a permanent change, and Google will use that information to update the search results. However, […]
What is the “duplicate content penalty”?
If you’ve done much research into search engine optimization, you’ve likely heard that you should be wary of duplicate content to avoid a penalty from Google. The good news is that there isn’t really a penalty for it, but you should still certainly work to avoid any kind of duplicate content-related issues. Mark Traphagen at […]
Google doesn’t change the rules for SEO
There are a lot of misconceptions in this world. Should you shake a Polaroid picture to make it develop more quickly? No. Is the “getting millions for spilling hot coffee on yourself” lawsuit an example of our legal system gone crazy? Our legal system may be a mess, but in that case I think she […]