As time goes on, you’ll tend to accumulate quite a bit of old content on your site. People say that “Google likes fresh content”, which is true, but Google tends to like all of that old content too! David Meerman Scott recently wrote a great post that dug into this idea, and lead off with […]
SEO
Your Google search results are a big part of your brand
Years ago I was talking with a woman named Carol about personal branding in search results. Her philosophy was to focus on one platform (LinkedIn) so she could “avoid having too much info about her show up online”. It makes sense at first, but the problem with that approach is that when someone searches for […]
301 redirects now pass their full value to the recipient
If you ever need to redirect users from one page to another — due to website consolidation, new URL or some other reason — the ideal way to do it is via a “301 redirect”. A 301 redirect is considered a permanent change, and Google will use that information to update the search results. However, […]
What is the “duplicate content penalty”?
If you’ve done much research into search engine optimization, you’ve likely heard that you should be wary of duplicate content to avoid a penalty from Google. The good news is that there isn’t really a penalty for it, but you should still certainly work to avoid any kind of duplicate content-related issues. Mark Traphagen at […]