If you ever need to redirect users from one page to another — due to website consolidation, new URL or some other reason — the ideal way to do it is via a “301 redirect”. A 301 redirect is considered a permanent change, and Google will use that information to update the search results. However, […]
What is the “duplicate content penalty”?
If you’ve done much research into search engine optimization, you’ve likely heard that you should be wary of duplicate content to avoid a penalty from Google. The good news is that there isn’t really a penalty for it, but you should still certainly work to avoid any kind of duplicate content-related issues. Mark Traphagen at […]
Google doesn’t change the rules for SEO
There are a lot of misconceptions in this world. Should you shake a Polaroid picture to make it develop more quickly? No. Is the “getting millions for spilling hot coffee on yourself” lawsuit an example of our legal system gone crazy? Our legal system may be a mess, but in that case I think she […]
Keywords in your domain name don’t help
As recently as a few years ago, you could buy a domain name that was loaded with keywords and automatically rank pretty well for those queries. For example, I could purchase “marietta-used-cars.com” and rank pretty well for “marietta used cars” and related searches. Thankfully, Google is working hard to discount those kinds of URLs, known […]