Research happens outside of your website
Reading Time: < 1 minuteIncreasingly, consumers are doing a lot of research before they get to your website (or even start to look for your website), so if you’re…
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SEO
ChatGPT is sending a lot more traffic to websites, at least for now
Reading Time: < 1 minuteI recently saw a post on LinkedIn from Adelle Kehoe that posited that ChatGPT started sending a lot more traffic to websites beginning on May…
You should be ethical to humans, but not necessarily to giant companies
Reading Time: < 1 minuteIs Google an ethical company? For many years, it was believed that they were (at least to a large extent), but over the last decade…
The Google search experience just shifted dramatically
Reading Time: 2 minutesEarlier this week, Google made a change to the search box on their website that is likely to cause huge ripples across the web. Google…
Schema markup may not be very useful
Reading Time: 2 minutesI’ve had my concerns about the effectiveness of schema markup on websites, and a recent study from Ahrefs tends to agree with that idea. Schema…
Google wants their search engine to be bad
Reading Time: < 1 minuteAs counterintuitive as it may seem, Google has strong incentives to make their search engine bad. Not too bad, of course, but not too good…
The state of search in Q1 2026
Reading Time: < 1 minuteRand Fishkin recently shared some info from Datos about the state of search in the first part of this year, and the results are quite…
Search boxes are everywhere
Reading Time: < 1 minuteThere is a growing thought that traditional SEO (search engine optimization) is essentially dead. As Google continues to add more AI into their search results,…
The web should be a platform for good, not a tool for chaos
Reading Time: < 1 minuteWith every week that goes by, the internet seems to become a little bit more chaotic. Similar to your option of using AI to make…
Algo simping can be a foolish game to play
Reading Time: 1 minuteWhen it comes to trying to rank well on Google, there is a big mistake that many companies have made for years — being so…
Google isn’t dumb
Reading Time: < 1 minuteIn the last few years, Google has been shifting in ways that I’m not a fan of, but they’re still a company full of some…
Google AI Overviews are devouring search traffic
Reading Time: 2 minutesAs Google continues to push their “AI Overviews” (the AI snippets at the top of search results), we’re seeing a greater and greater decrease in…