Optimizing for website traffic is dumb
Reading Time: < 1 minuteIt can be tempting to try to optimize your website to get more traffic, because with all things being the same, more traffic will lead…
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SEO
What caused the conversion?
Reading Time: < 1 minuteDetermining where traffic to your website really came from is becoming more and more difficult. It you just look at the last touch, it’ll lie…
Traffic to your home page is rising
Reading Time: 2 minutesI talk a good bit on here about how Google is sending less traffic to most websites, and that more of the traffic they send…
Burning the Library of Alexandria to the ground
Reading Time: 2 minutesThe rapid decline in the quality of Google search has been both frustrating and sad. They did a rather good job for about 25 years,…
Last touch attribution will lie to you
Reading Time: 2 minutesIn the world of marketing, “last touch attribution” is very popular. It essentially says that no matter what a potential customer does before they find…
Informational keywords don’t help your business
Reading Time: < 1 minuteThe world of search engine optimization has been changing dramatically over the past few years, and you can find many of those changes in my…
Google only uses 20% of your links
Reading Time: < 1 minuteWhen Google first came on the scene back in 1998, their big innovation that changed the world was simply looking at website links. If a…
Duplicate content is a good thing
Reading Time: 2 minutesAround a decade ago, I shared some thoughts on how Google handles duplicate content. In short, while duplicate content generally wasn’t really a good thing,…
Where do your customers form their opinions?
Reading Time: 2 minutesGoogle is increasingly becoming a place where people go to find a specific website or company, but not where their journey really begins — it’s…
Branded searches are taking over Google
Reading Time: < 1 minuteAs time has gone on, and our search engine patterns have changed, a big new trend is beginning to emerge: people are using Google for…
Google is a reward for getting marketing right in all the other channels
Reading Time: < 1 minuteI shared earlier this year that we need to avoid the mistake of giving Google credit for when other sources are really where your company…
Using Google as a leapfrog
Reading Time: < 1 minuteWe all know that the nature of using Google is changing. Between people switching to using AI instead of traditional search, and Google keeping more…