Over the years, Google has frequently shared that a large percentage of the searches on their site are for phrases they’ve never seen before. This is heavily related to search queries getting longer, which I first talked about 13 years ago and continues to progress to this day. As of right now, 15% of all searches on Google are phrases they’ve never seen before.
The 15% stat is amazing to me on two levels.
- First, it’s fascinating that Google can usually give fantastic results for something they’ve never seen before. They can take a brand new query, compare it to billions of possible results, sort them in the perfect order for that session, and do it all in a fraction of a second.
- Secondly, though, is just how crazy it is that 15% of searches today are new. Google sees around 8.5B total searches every day, meaning there around 1.3B new searches every single day. This is after we know that Google has already seen somewhere around 30 trillion searches since 1998.
Google has seen 30 trillion search queries, and yet we still give it 1.3 billion new unique searches every single day.
This is also why we encourage our clients not to get too hung up on particular rankings. Sure, ranking well for an established keyword can do great things, and we don’t shy away from that.
However, our main goal with every client is to avoid confusing Google. When Google gets those 1.3B new queries each day, they immediately provide results to the searcher. The better Google can fully understand your site, the more times you’ll show up in those results.