If you’re striving to get your site to rank higher in Google, you often hear two big things: Google loves more content and Google loves fresh content. Neither are necessarily true, though they’re not necessarily false either.
For the sake of simplicity, let’s consider “more content” and “fresh content” to be the same thing. If you’re going to work toward either, you’re going to accomplish both. The question is, does Google care?
At a high level, the answer is a clear “no”. In a recent tweet, seen below, Google’s John Mueller was super clear about it:
Barry Schwartz at Search Engine Roundtable did a good job of explaining how John is accurate, but how more content still can be beneficial. Barry said:
I can relate, creating more content, does not always translate to more traffic. Sometimes sites push out bad or spammy content and that won’t always lead to more traffic. But in general, if you write quality and useful content often, it is more likely that you can produce more traffic from more content. Not always but often.
If you strive to write great new content frequently, it’s going to help you rank better in search. Not because it’s “more” or “fresh”, but because you’re generating more individual pieces of content that may be worthy of showing in the search results for other users. If search engine rankings are important, quality beats quantity every time.
Google won’t directly reward you for the fact that you’re putting out lots of content, but if the content is high-quality then you’ll see the rewards anyhow.