Reading Time: < 1 min From the title, you might think I’m leaving Facebook, but I’m not. At least not yet. Time will tell. When I say that I’ll “miss Facebook”, it’s from the sense that it’s possibly the last social network that will have essentially everyone on it. A few years ago, I could look up almost anyone — […]
The news doesn’t reflect the world
Reading Time: < 1 min With this title I’m not referring to “fake news” or political leanings (though those are important topics), but more to the fact that what you see in the news is based on what draws eyeballs, not what’s really going on. As I’ve shared before from Darrell Huff’s excellent book How To Lie With Statistics: It […]
They’re never called “alt tags”
Reading Time: 2 min When working to make your website more accessible, one area to work on is adding alternative attributes to images. This text is what vision-impaired users will hear as a representation of the image (and it’s useful to Google as well), so it’s worth doing right. Using WordPress, for example, you can simply click an image […]
It’s people, not platforms
Reading Time: < 1 min In the book We’re All Marketers, author Nico De Bruyn makes a pretty clear statement that a lot of people seem to miss: To be an effective marketer, you need to recognize that it’s people, not platforms, that influencing today’s buyers. Put another way, Facebook isn’t going to help your company — Facebook users are. […]
Use URL shorteners for better QR codes
Reading Time: 3 min With the “don’t touch anything” approach to handling COVID, particularly at restaurants, we’re seeing a bit of a resurgence with QR codes. Couple that with the fact that iPhone and Android both read QR codes from the main camera app (instead of needing a separate app) means that they’ll likely stick around to some degree. […]
Some first steps with Google Search Console
Reading Time: 4 min You may be familiar with Google Analytics, used to track traffic on a website, but not as many are as familiar with Google Search Console. I thought I’d take a minute to explain why you might want to set it up. The great thing about Google Search Console is that there is nothing you need […]
Fahrenheit to Celsius, fast
Reading Time: 2 min If you’re wanting to convert Fahrenheit to Celsius, the real formula looks like this: (°F – 32) / 1.8 = °C Or going from Celsius to Fahrenheit: (°C * 1.8) + 32 = °F That’s accurate, but hard to do in your head. Here are two quick ways to do it instead; just memorize a […]
What are the odds you’re reading this?
Reading Time: < 1 min I’ve heard it said that the odds of you being born is roughly one in 400 trillion, which is quite a long shot. As it turns out, your odds of existing are way worse than that. Years ago, Ali Binazir wrote a long post (it’s gone, but archived version here) that walks through all of […]
Clarity of Purpose
Reading Time: < 1 min Going into the altMBA a few months ago, I had two very similar goals. To develop better: Clarity of thought Clarity of purpose Clarity of thought is a big reason why I’m writing every day. Each post comes from a small idea, which could just go out as a Tweet or something, but instead I […]
The benefits of changing to a new tool
Reading Time: 2 min If you’ve followed this blog very long, you know that I like to try out different tools. I often change what I use for my tasks, planning, email, all kinds of things. I enjoy learning new technology and have fun trying out different tools. However, there are two other big advantages to changing tools from […]