I’ve seen a lot of people put “listen more” as a goal for 2021, and it’s something we should all strive for. The ability to really listen (and not just be half-listening while you’re thinking of the best response) is a tough thing to do, and something I continually work on. I recently saw a […]
Use #CamelCaseHashtags
I’ve talked about tips for accessible websites before, to make sure that every user can understand and appreciate your content no matter how they access it, but there is a simple tip that can help make your social media posts more accessible as well — use #CamelCaseHashtags CamelCase? “CamelCase” is when you put a capital […]
Writing like you’re on a photo walk
If you’ve ever taken a “photo walk” with a photographer, they’re constantly noticing things to take pictures of. The same is true with some folks and their smartphones, but it’s particularly noticeable with a professional photographer and a powerful camera. They’re always on the lookout for things that might be worth capturing, and will notice […]
If your product is great, price is only a tie-breaker
I’m a big fan of the 2Bobs podcast, and an episode of theirs from a few years ago (“Truths and Myths About Money“) crept back into my mind recently. In that episode, Blair Enns said two very important things about pricing your product or service. Price is ideally only a tie-breaker When you find the […]
A quick look at 2020
Our team at GreenMellen did a great job with a recap of fun stats from our business in 2020, so I thought I’d do the same with a few from this blog. Content I wrote a total 80 posts last year, with much of that coming after I started writing daily on October 29. All […]
Good salespeople have good return policies behind them
My wife just picked up a new pair of running shoes from Big Peach Running Co recently, and she commented how the salespeople there are always so helpful and never put pressure to buy. Without really thinking, I said “Yep, it’s because they have such a good return policy.“ After taking a few minutes to […]
Get writing in 2021
If one of your goals is to starting writing/blogging more in 2021, I wholeheartedly encourage it. If you’re not sure if that’s something you want to do, this quick video from Seth Godin (which I’ve shared before) may help encourage you. Along those lines, though, I suggest that you avoid using a free blogging service. […]
Averages can be misleading
Averages can be a good way to look at things, but they can also be used to intentionally distort data. Two examples come to mind. First, you have my example from yesterday about the truck full of SD cards driving from Georgia to Michigan. You’re essentially transferring data at an insane 1.7 Petabytes/sec, but that […]
Faster doesn’t always mean faster
This hit me as kind of interesting when I realized it — the coming 5G cell phone speeds will be identical to every previous cell technology (4G, 3G, etc) that came before it. Radio waves travel at the speed of light, so there’s no getting any “faster”. The difference is in the throughput, or the […]
Sharpen before you chop
When we’re building a website at GreenMellen, it’s typically around a six month process. Despite a website being largely a visual creation, the design doesn’t begin until we’re roughly two months into the project. How is that possible? When it comes to websites, or any kind of marketing, the message is what’s most important. Wrapping […]