Reading Time: < 1 min Last year, Steven Levitt (best known for his book Freakonomics) conducted an interesting test. He set up a website for people that were considering making a major change in their life, such as quitting a job or ending a relationship, and the website flipped a coin for them — heads they make the change, tails […]
Have you faced marketing trauma in your past?
Reading Time: 2 min There are times when we’re meeting with a potential client that we can tell they’ve been burned badly by a marketing agency in the past. They’re defensive, questioning, and unwilling to share much about their situation — and for good reason! If they’ve had a bad experience before, it can be tough to trust another […]
The Weekly Sweep
Reading Time: 2 min One of my favorite productivity habits is the “weekly preview”. I started doing it when I used the Full Focus Planner a couple of years ago, and I’ve done it every week since then. Some weeks are deeper than others, depending on how busy I am that day, but I never miss it. The timing […]
Grace or outrage?
Reading Time: < 1 min To paraphrase Tim Kreider in an Op-Ed he wrote for the New York Times, “people love to feel right and wronged“. Particularly when it comes to social media, many people either want to be right or else they want to be offended. It’s easy to hate those you disagree with. For those that are Christians, […]
4.5 Billion Facebooks “likes” every day
Reading Time: 2 min I’ve said before that you are “the media”. Certainly big cable news channels and other outlets make an impact in our lives, but that impact is increasingly overstated. I tried to do some math to see how this works out, comparing the largest social network (Facebook) against one of the largest cable news shows (Tucker […]
Back to Pipedrive
Reading Time: 3 min When it comes to business, having a proper CRM and pipeline is crucial. Knowing who your current leads are, what stage they’re in, and when to respond is vitally important. Many people track that kind of info in something like an Excel spreadsheet, and that’s really not bad. Simply having a place for that data […]
Trust versus expectations
Reading Time: 2 min I’ve always considered myself a trusting person, perhaps to a fault. Trust is good, but unearned trust can lead to trouble. That’s why I was surprised a few weeks ago when our team was working through some DISC testing that it showed I wasn’t particularly trusting. Similar to the Enneagram (or any kind of personality […]
Your opinions require logic when spoken aloud
Reading Time: < 1 min Those of us living in the United States are protected by the wonderful First Amendment, which provides us with freedom of speech. Businesses like Facebook can still block you if they want (thanks to their First Amendment rights), but you’re free to publicly say most anything you want (yes, including yelling “fire” in a crowded […]
The armchair quarterback of politics and science
Reading Time: < 1 min In his book Think Again, author Adam Grant posits the “armchair quarterback syndrome”, which is he says is simply when confidence exceeds competence. We see “armchair quarterbacks” on social media every weekend, second-guessing decisions made by the coach of their favorite sports team. Grant takes it a bit further, though, and applies this syndrome to […]
Google may let machine written language rank soon
Reading Time: < 1 min There is a growing number of tools out there that can write (or at least help write) content for your website. As of today, that kind of content goes against Google’s guidelines — but probably not for long. According to Google’s John Mueller: From our guidelines it is the case that if it’s automatically generated […]